The Surprising Habit Hack from Aristotle
The Daily Stoic
Daily Stoic | Backyard Ventures
4.6 • 4.7K Ratings
🗓️ 9 November 2025
⏱️ 18 minutes
🧾️ Download transcript
Summary
What is the "Tortoise Method" and how can it help us build habits for happiness? Look no further than this excerpt from Chapter 9 of the audiobook of Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life by Jay Heinrichs (last week's guest on The Daily Stoic Podcast!).
Jay Heinrichs is a New York Times bestselling author of Thank You For Arguing and is a persuasion and conflict consultant. Middlebury College has named him a Professor of the Practice in Rhetoric and Oratory. Jay has conducted influence strategy and training for clients as varied as Kaiser Permanente, Harvard, the European Speechwriters Association, Southwest Airlines, and NASA. He has overseen the remake and staff recruiting of more than a dozen magazines.
Pick up a copy of Jay’s latest book Aristotle’s Guide to Self-Persuasion: How Ancient Rhetoric, Taylor Swift, and Your Own Soul Can Help You Change Your Life
Follow Jay on Instagram @JayHeinrichs and check out more of his work at www.jayheinrichs.com
Thanks to Penguin Random House Audio for granting us permission to run this excerpt from Aristotle’s Guide to Self-Persuasion.
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Transcript
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