Welcome to Darren Daily on demand, your most trusted resource to help you become better every day.

Here's your success mentor Darren Hardy.

I've had the privilege of working with some of the most extraordinary teams in my career

and I've seen a fascinating pattern a secret ingredient for greatness if you will the idea is pretty simple yet

radically counterintuitive the idea is this it often takes friction to create

excellence on a team now many leaders might cringe at the thought of conflict and friction and discord.

Most shy away from conflict or try to tamper it down any unpleasant disagreement or

uncomfortable debate or hard-hitting challenge.

However, if we shift our perspective and view friction as a catalyst for refinement for betterment,

we unlock a whole new dimension to its power and potential.

There is a short segment from Steve Jobs out of the Lost Interview in 1995, still two years

away from retaking the chief executive role at Apple and transforming them

from a loser to a leader in the digital economy where he talks about the importance

of talented people bumping up against each other where he learned this lesson.

Let's listen.

What I've always felt that a team of people doing something they really believe in is like,

is like when I was a young kid there was a widowed man that lived up

the street and he was in his 80s he's a little scary looking and I got to know him a little bit. I think he might have paid me to cut his mow his lawn or something. And one day he said, come on into my garage. I want to show you something and he pulled out this dusty old rock tumbler. It was a motor and a coffee can and a little, you know, band between him. And he said, come on with me. We went out to the back and we got some just some rocks, some regular old ugly rocks.

And we put them in the can with a little bit of liquid and a little bit of grit powder.

And we closed the can up and he turned this motor on he said come back tomorrow and

his can was making a racket as the stones went around and I came back the next day and we took

we opened the can and we took out these amazingly beautiful polished rocks.

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