Today is Good Life Project Riff, it's called The Surfer's Guide to Entrepreneurship.

So I spent a good amount of time in some vacations looking out over the ocean from vacation

houses.

A couple years back we actually rented a house down in the outer banks in the Carolina

as North Carolina.

I remember just literally looking out and reconnecting with the water and the sun and the sand.

But I never really expected a set of pretty much killer livelihood and business and entrepreneurial

marketing lessons to be revealed by just watching surfers catching early morning waves.

And I've done a bit of surfing but not a lot.

I'm an absolute and utter hack when it comes to surfing.

But as I watched it became really clear that surfing is this astonishing metaphor for entrepreneurship.

And these sort of eight quick principles kind of channel through me that I thought I'd share

with you.

So number one is go where the waves are.

So if you love to surf but you live by the bay you don't just walk out and ask for waves

on demand.

You've got to actually go where the waves are and that's in the ocean, not the bay.

And in fact many surfers travel the world just to find the best waves.

The same thing applies when you're trying to start a business or even a career.

You don't just decide you like building surfboards then open up a surf shop and downtown Chicago

and expect people to start swarming it.

You go to the waves.

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