The Super Bowl and UFO’s: How Was Your Weekend? 02/13/23

Squawk Pod

CNBC

News, Business News, Investing, Business

4.2 • 543 Ratings

🗓️ 13 February 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Kansas City Chiefs defeated the Philadelphia Eagles in Super Bowl LVII! Not everyone was watching for the big game, though. Most of this year’s advertisements sold for between $6 million and $7 million for a 30-second spot. Fox said it raked in a record amount of Super Bowl ad revenue this year. Kevin Krim, president and CEO of EDO, discussed this year’s Super Bowl ads. Concerns are mounting in Washington after the U.S. shot down a fourth unidentified object on Sunday. Jack Jacobs, retired U.S. army colonel and a Medal of Honor recipient, discusses the latest mystery object and whether citizens should be worried about an escalation. CNBC’s Eamon Javers also reports on the latest unknown flying object and what it could possibly be. In this episode: Kevin Krim, @kevinkrim Eamon Javers, @EamonJavers Becky Quick @BeckyQuick Joe Kernen, @JoeSquawk Andrew Ross Sorkin, @andrewrsorkin Katie Kramer, @Kramer_Katie

Transcript

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0:00.0	Bring in show music please.
0:03.0	Hi, I'm C NBC producer Katie Kramer today on Squawk Pod.
0:08.0	Super Bowl 57 in the books.
0:12.0	We've got all the business of the big game, the bets,
0:15.2	and the high dollar ads, measuring advertising impact
0:18.8	with EEO's Kevin Crim.
0:20.4	When we see people searching for or going to the websites of the brands that are
0:24.0	advertising that's a very good predictor of changes of market share of sales lift of
0:28.2	the kind of results that shareholders want. The military shooting down another suspicious flying object
0:34.7	over US airspace. Are there more? Retired Army Colonel Jack Jacobs. We should be
0:40.0	worried about them because we don't know what they're after.
0:43.0	And are they extra terrestrial?
0:45.7	Nor ads not ruling it out.
0:47.4	The NBC's Aiman Javers is on the story.
0:49.8	But when you're throwing aliens into the conversation,
0:52.0	you're clearly considering just about every possibility out there.
0:55.7	It's Monday, February 13th, 2023.
0:58.7	Squawk Pod begins right now.
1:01.3	Stand Becky by in three, two, one, queue please.
1:06.2	Good morning everybody.
1:07.2	Welcome to Squack Box here on C.
1:09.4	We're live from the NASDAQ market site in Times Square.
	...

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