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Straight White American Jesus

The Sunday Interview: The Rise of the Hype Priest: Judah Smith, Celebrity Faith, and Modern Evangelicalism

Straight White American Jesus

Axis Mundi Media: Bradley Onishi + Daniel Miller

News, Politics

4.72K Ratings

🗓️ 19 April 2026

⏱️ 39 minutes

🧾️ Download transcript

Summary

In this episode of the Straight White American Jesus Sunday Interview, host Leah Payne speaks with journalist Sam Kestenbaum about his reporting on celebrity pastor culture and the rise of the “hype priest.” The conversation centers on Kestenbaum’s widely discussed profile of Judah Smith, a “pastor-to-the-stars” connected to figures like Justin Bieber, and expands into a broader analysis of how millennial pastors have fused evangelical preaching with aesthetics, branding, and media performance. Sam Kestenbaum is a journalist who covers religion in America, known for his deeply reported and stylistically distinctive profiles of contemporary spiritual figures. Based in Los Angeles, his work has appeared in The New York Times, Harper’s Magazine, Rolling Stone, and beyond, where he examines the intersections of faith, politics, and culture. Together, Payne and Kestenbaum explore the Churchome experience in Los Angeles, pop-up worship in rented theaters, a creative-class audience, and a ministry shaped as much by production value and performance as by theology. They discuss how presentation - from clothing to sermon delivery - functions as a form of religious communication, as well as how figures like Judah Smith navigate political polarization by shifting toward a more therapeutic, individualized message. The conversation also maps a wider ecosystem of charismatic influencers, including those who lean more explicitly into conservative politics, and situates today’s media-savvy pastors within a longer lineage of charismatic power brokers shaping American public life. In This Episode Sam Kestenbaum’s profile of Judah Smith and the rise of the “hype priest” The Churchome model: pop-up churches, celebrity culture, and Los Angeles creatives Aesthetics, authenticity, and performance in contemporary evangelical preaching The influence of Black Pentecostal styles on white charismatic leaders Why some celebrity pastors avoid overt political alignment The next generation: influencers, revival tours, and conservative media ecosystems Figures like Greg Laurie and Bryce Crawford in the broader charismatic landscape The enduring influence of leaders like Che Ahn and the question of political power Links: Sam Kestenbaum’s website: https://samkestenbaum.com/ “The Hype Priest Who Rode the Bieber Wave: Judah Smith’s message of grace earned him many famous followers. Is he out of step with other Evangelicals?” (Vulture / New York Magazine): https://www.vulture.com/article/judah-smith-church-pastor-justin-bieber.html  “The Demon Slayers: the New Age of American Exorcisms” (on Greg Locke, Harper’s Magazine): https://harpers.org/archive/2024/08/the-demon-slayers-sam-kestenbaum-exorcisms/  “‘I Think All the Christians Get Slaughtered’: Inside the MAGA Road Show Barnstorming America” (on Clay Clark, Rolling Stone): https://www.rollingstone.com/culture/culture-features/clay-clark-reawaken-america-maga-tour-trump-1234594574/  Find Sam Kestenbaum at https://samkestenbaum.com/ Find Dr. Leah Payne at drleahpayne.com , subscribe on Substack, follow her on most social media platforms at @drleahpayne, listen along at Spirit & Power: Charismatics & Politics in American Life and Rock that Doesn’t Roll: The Story of Christian Rock, and read along: God Gave Rock and Roll to You: A History of Contemporary Christian Music. Subscribe for $3.65: ⁠https://axismundi.supercast.com/⁠ Subscribe to our free newsletter: ⁠https://swaj.substack.com/⁠ Order American Caesar by Brad Onishi: ⁠https://static.macmillan.com/static/essentials/american-caesar-9781250427922/⁠ Donate to SWAJ: https://axismundi.supercast.com/donations/new Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0

Axis Moondy

0:14.0

Welcome to the Straight White American Jesus Sunday interview.

0:17.0

I'm Leah Payne, author of God gave rock and roll to you, a history of contemporary

0:22.1

Christian music, and host of spirit and power, charismatic and politics in American life.

0:28.1

Today I am speaking with Sam Kestenbaum, a journalist who profiled Judah Smith,

0:33.1

the prominent Pastor to the Stars for New York Magazine. Sam is an award-winning reporter based in Los Angeles, and his work has been published by the New York Times,

0:43.6

Harper's Magazine, Rolling Stone, many other outlets, and I'm delighted that he's going to be

0:50.3

speaking with us today. Welcome, Kestenbaum to the Straight White American

0:54.6

Jesus Sunday interview series. Welcome Sam Kastenbaum to the Straight White American Jesus Sunday interview series.

1:17.6

So happy to have you one of my favorite journalists writing about religion and American culture.

1:24.6

Oh, thank you.

1:25.6

I'm happy to be here.

1:28.2

Thanks.

1:30.1

Thanks for coming.

1:36.6

Right before we started recording, you and I were doing our little things where we get ready to be on a podcast.

1:47.4

And you made a funny comment about how it's not as easy as it looks being a person in public. And you're here talking with me about an article that you wrote for Vulture, the hype priest who rode the Beber Wave. And I want to

1:56.9

high-five you on your writing here and read the first couple of sentences of this article

2:01.4

and then ask you a question about it. So the first sentence is, Judah Smith, the pastor of

2:07.8

Church Home, is backstage at Trinity Broadcast Network regarding himself in the mirror. We don't

2:14.0

wear clothes. We wear outfits, he tells me. I love that opening. Those couple of opening sentences. Tell me a little bit about how you decided to open this article.

2:30.4

Well, thank you for the reading and for highlighting that.

2:33.5

Yeah, yeah. I think I and for highlighting that. The dramatic.

...

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