The Subconscious Mind in Business: This Book Changed How I Work Forever | #Success - Ep. 57

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 30 July 2025

⏱️ 12 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, I dive into a rare book I picked up for $75 called The Subconscious Mind in Business by Robert Updegraff… The same author as Obvious Adams. It instantly became one of my favorites. The book hit me at the perfect time… Right after I tore both my biceps and literally couldn’t work. Turns out, not working may have been the key. I unpack how this book reframed the way I structure my workdays, why creative breakthroughs don’t come from forcing the issue, and how our subconscious beliefs shape the ceiling of our success. I also share stories from my own journey, from struggling to break six figures, to hitting plateaus at $1M, $10M, and beyond. And I talk about how each of those levels had less to do with tactics and everything to do with mindset. Key Highlights: The six-hour workday model and how to use the final two hours for subconscious creativity Why success is 90% psychology, and the real reason most entrepreneurs stay stuck How proximity and your environment shape your subconscious identity The hidden ceilings you don’t realize are holding you back Why creativity often strikes when you finally stop trying to force it This book reinforced something I’ve felt for years but didn’t have words for: when you stop working, the right ideas finally show up. Whether it was during my double-arm recovery or a late-night breakthrough on the couch, my biggest answers came when I stepped away from the desk. If you’re hitting a wall, the problem probably isn’t your tactics… It’s your beliefs. AND BTW… If you want my notes from this book, including quotes, key takeaways, and how I’m applying them in my business, you can find it all here! ⁠⁠⁠⁠http://russellbrunson.com/notes⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	This is the Russell Brunson Show. Welcome to the Vault. Today I've got a brand new old book you are going to love. This one I got for still is only $75 because nobody has ever heard of it. It doesn't even know the value of it. It's called The Subconscious Mind in Business. It was written by the same author who wrote a book that is famous called Obvious Adams, which maybe we'll review in another video. But this is like a lost gem.
0:21.7	A lot of times you find author who wrote a book they ever knows about, and then they have
0:23.9	these other ones that no one's heard of.
0:24.9	I never heard this one.
0:25.9	And I read it and it literally is one of my favorites.
0:27.5	I think I've got about a half dozen books with this author of row. But this one was fascinating because when I did a whole event,
0:18.7	a three event called Selling a Line where we teach people how to do subconscious selling,
0:22.0	which is speaking to somebody's subconscious mind to sell them something.
0:24.6	My new book is like using subconscious mind to sell yourself on your ideas and
0:41.1	your goals. And then this book's kind of in between where it's like literally subconscious mind and business. So I got it and I instantly read it because I was like, this is my type of book. It's a short book, it's a fast read. But there are some gems in here that actually shifted from my perspective on how I structure my work days. So it's a really good one. Especially in the
0:36.7	business where a lot of people don't want to learn about mindset for some reason. I had this
0:40.0	conversation with Tony Robbins. It was from my perspective on how I structure my work days. So it's a really good one. Especially in the business where a lot of people don't want to learn about mindset for some
0:56.4	reason. I had this conversation with Tony Robbins. It was after our second funnel hacking live and I had a chance to have a conversation with him and I was like, hey, we have this event called funnel hacking live. We have thousands of people from around the world come here. And I'm like, blows my mind, you get, you know, a percentage of people have success.
0:53.0	And I don't understand it.
0:53.8	It's like, I'm giving them everything.
0:54.8	I'm giving my frameworks, my funnels, my, the best of I have.
0:57.0	And I give it all to him.
0:58.1	And Tony guy smiles at me.
0:59.3	He's like, I'm giving them everything. I'm giving my frameworks, my funnels, my, the best of I have. I give it all to
1:13.1	him. And Tony guy smiles at me. He's like, oh, you could tell that he'd already solve this problem
1:16.8	like two decades ago. And he's like, you still think that someone's success is not based on the tactics, right? I'm like, yes, why like I have the best tactics in the world. He's like,
1:10.1	yeah, you have to understand this. Success is like 10% tactics and 90% psychology. He's like,
	...

Transcript will be available on the free plan in 17 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Russell Brunson, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Russell Brunson and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.