Sam Parr Reveals How He Grew The Hustle And Why You Shouldn’t Take Outside Funding | #Marketing - Ep. 58

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 4 August 2025

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Russell Brunson Show, I sit down with Sam Parr, founder of The Hustle, My First Million, and Hampton, to break down how he built and sold one of the biggest email-based media companies in the country. Sam shares how he grew The Hustle by writing viral blog posts on Reddit and converting that traffic into email subscribers, why he focused on building reach through a newsletter when everyone else was chasing social media, and the simple revenue model that made the company so profitable before selling to HubSpot. We also dig into how he’s now building Hampton, a thriving community for entrepreneurs at scale. Key Highlights: How Sam used viral blog posts on Reddit to drive traffic and convert readers into email newsletter subscribers The monetization model that turned The Hustle into a multi-million-dollar company through sponsorships and ads Why he bet on building reach through an email newsletter instead of chasing short-lived social media attention How Hampton creates curated peer groups and why operational excellence is critical to running communities at scale The pitfalls of chasing outside funding too early and how Sam thinks about businesses that compound over decades Sam’s story shows that you don’t need complicated models or venture capital to build something big… You need a great product, a smart distribution channel, and the discipline to keep it simple. If you’re interested in building an audience, a newsletter, or a community-driven business, this episode is exactly what you’ve been searching for! ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://nordvpn.com/secrets⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠northwestregisteredagent.com/russell⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn.com/CLICKS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠RocketMoney.com/RUSSELL⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Indeed: Get a $75 sponsored job credit to boost your job’s visibility at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Now, obviously, if you want to sell stuff online, you're going to need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels. ClickFunnels is the number one funnel builder in the world, helping more first-time entrepreneurs to leave their 9 to 5 and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's clickfunnels.com slash podcast.
0:02.6	ClickFunnels.com slash podcast right now that's click funnels.com slash podcasts click funnels because you're one
0:25.8	funnel away from changing the world this is the russell brunson show what's up everybody
0:33.9	this is russell welcome back to the show excited to have someone who i've been watching for a long time over the last couple of years do a lot of really cool businesses, a lot of things. But this is actually the first time I've had a chance to meet him in person and talk to him. His name is Sam Parr. He's the founder of The Hustle, which a lot of you guys know, but he's got a great podcast called My First Million, another business called Hampton. I'm excited
0:54.4	to talk about all those things with him. But Sam, thanks for jumping on and finally excited to
0:58.7	get to know you and actually meet you in person for the first time. Hey, I'm excited to be doing this.
1:04.5	I've, you can check my account. I've used ClickFunnels and I've, I don't know, I think I've got
1:09.7	my two comma club record. I think I've got my two comma club record I
1:12.4	think I've made over a million on using click funnels so have you submitted to the award yet we
1:16.4	need to get it to you no I did not I but I definitely have achieved a few things on
1:23.7	click funnels and so I'm happy you made that and I'm happy to be here well that's awesome
1:26.5	thank you I know it's funny on our side. It's like we've,
1:28.7	I think we've we've awarded over 3,000 two comical awards now which is like exciting, but the number of people who've never submit is probably double that which drives me crazy because I like bragging about the number. So I'm going to add it to now at 3,001. I'm counting years as officially in there now.
1:25.0	So we've done I've done over a million across a couple accounts, but I for sure did,
1:48.0	like I used to use ClickFunnels.
1:49.0	I still do as like my MVP and, and I've done six figures a couple times.
1:54.0	Oh, that's so cool.
1:55.0	Well, thank you for being a, for using the platform.
1:58.0	I appreciate that.
1:59.0	So I'm first got familiar with you guys,
2:02.2	with you specifically with your newsletter to hustle. But I'm curious like before that,
2:07.2	I don't know your history prior to that. Like how did you get into entrepreneurship and get
	...

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