The Stuff YouTube Doesn’t Want You To Know

Stuff They Don't Want You To Know

iHeartPodcasts

Society & Culture

4.3 • 10.7K Ratings

🗓️ 19 October 2018

⏱️ 25 minutes

🔗️ Recording | iTunes | RSS

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Summary

YouTube is huge — as you’re reading this sentence, millions of people are clicking through videos to watch their favorite celebrities, learn new skills, listen to music and more. Yet there’s more to this platform than the casual viewer might suspect. Tune in as the guys explore the strange, hidden mechanics governing what YouTube wants you to watch, and why.

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They don't want you to read our book.: https://static.macmillan.com/static/fib/stuff-you-should-read/

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Transcript

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0:00.0	From UFOs to psychic powers and government conspiracies, history is riddled with unexplained events.
0:06.7	You can turn back now, or learn the stuff they don't want you to know.
0:24.2	Hello, welcome to the show. My name is Noel and there is a mat-shaped void there.
0:29.7	Yes, it is all true. Our friend Matt, a long time compatriot, is pursuing adventures that you will
0:35.0	hear about very soon if all goes according to plan. Which it will if we know, Matt.
0:39.7	Right, right. He's a solid guy. Who am I? They call me Ben. We're here with our super producer
0:44.8	poll. Deck it most importantly, you are you and you are here and that makes this stuff they don't
0:50.7	want you to know. An audio podcast that today is going to be about you two. Yeah, that's kind of
0:57.6	meta, right? Is that okay? Is this too much? No, we're going to open up time space. It's going to
1:02.2	swallow us all into our own Ben and Noel-shaped void. A didgeridoo portal perhaps? Well, it's
1:08.7	interesting because at long time listeners, as you know, we started this show years and years ago
1:16.0	as a YouTube show and slowly evolved into an audio podcast. So we have a little bit of a behind-the-scenes
1:25.3	peak at the nuts and bolts, the strange arcane mechanics that drive YouTube. And this is not
1:33.1	so we learned some strange stuff as we were preparing for this episode. What is America's largest
1:39.2	social media platform? Most of us would say, you know, Facebook, maybe Instagram or something.
1:45.4	It's not true. According to the Pew Research Center, 73% of US adults use YouTube, either via desktop
1:52.8	or mobile. And that's that compares to about 68% of US adults who use Facebook. The numbers drop
2:01.0	off precipitously after that. The distant third is Instagram, 35% of US adults use it. 91% of
2:09.6	adults aged 18 to 29 use YouTube, which is that's a massive number. 90% of anything is pretty,
2:17.3	pretty impressive, right? Well, what's even crazier though is that like that's 18 to 29. And a big
2:22.3	segment of people on YouTube these days are kids. Yes. Didn't even bury in the lead there. Like,
2:28.1	my kid is obsessed. They call them YouTubers and all this stuff and making me constantly feel like
	...

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