What you complain about is the price, the price tag.

No one says, hey, I don't want to make money.

They say, hey, I don't like the price of making money.

Hey, I don't like the price of this influence that I want to have.

I don't like the price of gaining this subscriber base.

I don't like the price of running ads profitably making $5 every dollar I put in.

I don't like the price of learning how to do that. But the price is the suffering that you go through not knowing

and embracing the uncertainty of not knowing how long you'll have to suffer.

It's not about not suffering.

I think it's about finding something worthy of suffering.

My number one tweet of all time happened in the last month, it was November, I think.

And it was, you must first become consistent before you can become exceptional.

And I thought I would start with that because I feel in reading some of the comments and posts inside of the

community that I don't think this is understood. And so I wanted to break both of those pieces

apart. So first is, you know, what is commitment? And the second is, what is exceptional?

From the commitment perspective, I define commitment as the elimination of alternatives.

For example, if you get married, you commit by saying that you will not be with anyone else.

So you eliminate alternatives.

So it's the ultimate commitment.

There's a, there's a story that I really like of a young lad who was talking to

his grandfather and he said he wanted to make the football team. And so they're out to breakfast

and they're just a normal diner, you know, he's got he's got some bacon, he's got some eggs, right?

...