So a lot of you guys are setting goals.

You know, we're coming on the new year.

And so as somebody who has set many goals in my life and achieved at least some of them,

I figured I would maybe give you a different take than you might consistently hear across

social media.

So this will not be your mama's, you know, smart goals, you know, specific, measurable,

actionable, something timely, whatever they are.

Not that at all.

I actually, I think I'll give you how I've thought about goals.

And for some of you, maybe it'll be useful. And for those of you who it isn't useful, I apologize. So big thing number one is I think that

people think about goal setting the wrong way. So the first issue I see with goal setting has to do with time. And so there's the time to begin

and the time to achieve, right? And so there's, I think there's actually fallacies and

misconceptions along both of those components of it. And so let's start with starting. So around beginning the goal, a lot of times people have goals. There's typically

two times of year that goals occur. And they typically are anniversary. So there's anniversary for

everybody, which is a new year. And then there's your personal anniversary, which is a birthday.

And so most people make their biggest goals around when they turn a certain

age or the world turns a certain age, right? And so what's interesting about that is that I think

you become more aware of it. But I have always taken the belief, and I remember thinking about

this, is that I used to set a lot of goals when I was younger, and I would not get started on them. And one day, I realized that if the benefit of the goal that I have

is not good enough in the immediate moment today to begin working on it, then it will be the same

immediate benefit in a month. It'll just be today a month from now.

And so fundamentally, I have to be able to start working on the goal or the benefit of working on the goal must exceed my action threshold today or it will never happen.

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