The Strip Club Sales Lesson That 10x's Your Pricing

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 15 December 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

To get ad placements on premium websites, go to https://discover.taboola.com/ms. Growth Newsletter: https://levelingup.beehiiv.com/subscribe Need marketing help? Visit: https://www.singlegrain.com/ and https://npdigital.com/ Want to recruit great marketers? Find them here: https://marketingschool.io/hire In this episode, Neil and Eric debate whether running a company is like raising kids, then pivot into a wild pricing lesson: how “at capacity” scarcity can filter buyers and increase close rates for consultants and service businesses. They unpack where fake scarcity breaks (enterprise), why AI is reshaping marketing agencies, and how software plus services can stay differentiated. Plus, a look at Menlo Ventures’ enterprise GenAI data, why coding spend dominates, and why hallucinations hit marketing harder than verifiable domains like code. Key takeaways: -Scarcity is a filter, not a trick. -Enterprise buyers punish “we’re too busy.” -AI makes coding sticky, marketing messy. Chapters: 00:00 Company vs kids debate 03:44 Scarcity pricing strip club story 05:49 Where scarcity works (and fails) 07:05 AI marketing and agentic workflows 07:33 Double pay for AI fluency idea 09:46 Menlo Ventures enterprise AI stats 12:08 Software plus services differentiation 13:47 Department AI spend: coding leads 14:16 Hallucinations: marketing vs coding 16:57 Wrap and goodbye 𝗔𝗕𝗢𝗨𝗧 𝗧𝗛𝗘 𝗖𝗛𝗔𝗡𝗡𝗘𝗟 Welcome to Marketing School, one of the top business podcasts with over 61 million downloads. Each episode delivers actionable marketing tips and strategies from two entrepreneurs who truly practice what they preach. The show is hosted by Eric Siu, founder of Leveling Up and Single Grain, and Neil Patel, co-founder of Neil Patel Digital and recognized by Forbes as a Top 10 Marketer. 🎙️ Learn More About the Hosts Eric Siu – Leveling Up: https://www.youtube.com/@LevelingUpOfficial Neil Patel: https://www.youtube.com/@neilpatel 📩 Free Resources Growth Newsletter: https://levelingup.beehiiv.com/subscribe Ubersuggest: https://www.ubersuggest.com/ Answer The Public: https://www.answerthepublic.com/ ✅ Subscribe for Daily Marketing Insights!

Transcript

Click on a timestamp to play from that location

0:00.0	Let me ask you a question. I just want to get, because I've talked to a lot of friends about this already, but do you see running a company is somewhat similar to having children?
0:10.3	No, very different.
0:11.5	That's so interesting.
0:12.1	You're the first one to decline, and I thought you're going to decline.
0:13.0	But all my other friends say it's very similar.
0:13.9	Because I still think we behave like children.
0:15.9	You and me, I'm putting at you and me right now.
0:18.7	I think we're all children, right?
0:20.3	And everyone has different, like,
0:21.8	if you're like, if there's a parent above, I still think we behave like children. You and me, I'm putting it at you and me right now. I think we're all children, right?
0:23.1	And everyone has different, like, if you're like, if there's a parent above, like they're going to ask for different things and all that, they're going to see what they can get. That's why I say it's kind of similar, but I don't have kids, so I don't know. It's very different. And here's why. when you have kids and they do stuff that you hate and they don't listen to you,
0:21.7	you can't fire them? different and here's why when you have kids and they do stuff that you hate and they don't listen to you
0:40.8	You can't fire them you can't fire them and with kids when they're young
0:40.3	There's there's not a lot of logic no matter how smart they are they just get get emotional. They can throw tantrums.
0:47.3	They can be really well behaved one day.
0:55.0	You know, like my kids were sick a few days ago for one day.
0:58.0	They were just coughing, but it was only early in the morning.
1:02.0	And Eric's leaving back.
1:05.0	They're not sick now.
1:06.0	Although William was sick this morning, but I haven't got anything from him. And they're like, oh, we don't want to go to school. I'm like, Daddy has to work today. So if you're not going to go to school, you got to let Daddy work. Okay, if you don't, if you let us stay home, we'll let you work. They're both sick at the same time. Yeah. How convenient. They planned it. And then they cough in the morning, but they genuinely were sick. Yeah, yeah. So then we're just like, okay, you'll let dad work. They don't go to school. Hour and a half goes by, you know, it's by this time around 9 a.m. And they're like, Dad, when are you going to play with us? I'm like, Dad has work. Remember?
1:08.0	I didn't go to school.
1:44.3	Yeah, yeah, we got it.
	...

Transcript will be available on the free plan in 25 days. Upgrade to see the full transcript now.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Eric Siu and Neil Patel, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Eric Siu and Neil Patel and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.