The Strength of Today's Digital Platforms | A Chat With Vayner Creatives

The GaryVee Audio Experience

Gary Vaynerchuk

Business, Marketing, Entrepreneurship

4.8 • 18.1K Ratings

🗓️ 8 August 2023

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today's podcast was a recent conversation I had with some of the creatives at VaynerMedia. I discuss our journey into the social creative world. I talk about the landscape of digital trends and share my insights on platforms such as TikTok and Instagram. I also talk about the undeniable power of tools like Google Trends. I explain that It's not about what's popular on social; but about grasping the 'why' behind the strategy. I emphasize the importance of convincing clients through data-backed insights. We also discuss the future of agency life and the role of strategy in crafting impactful content. Whether you're a budding content creator or a seasoned marketer, this conversation offers a ton of insights and advice. I hope you enjoy :)

Transcript

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0:00.0	Creativity is a challenge.
0:02.6	One of the reasons I find that I'm good at creativity
0:05.1	is because I spend the majority of my time listening.
0:07.2	But if you're not spending like an hour reading
0:09.2	like the comments, going into Reddit, Google Trends,
0:12.1	you need to stay curious,
0:13.4	because the curiosity will trigger the things you'll make.
0:16.1	Another thing to give a lot of thought to.
0:17.6	You know, if you're finding yourself like fuck,
0:19.1	it goes right into I gotta go listen.
0:21.0	And so search and social is profoundly strong.
0:24.2	TikTok and Instagram searching.
0:26.1	I really like looking at Google Trends.
0:28.4	Those are some other things on my mind.
0:30.4	This is the Gary V. Audio Experience.
0:36.4	Great.
0:37.2	So team, I really just appreciate you all being in here.
0:40.6	I just want to honestly spend some time
0:43.2	make myself available for any maybe potential Q&A,
0:47.1	maybe touch on some important points.
0:49.7	But I think, you know, a lot of things that are on my mind
0:52.3	is using this as an opportunity to really create clarity
	...

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