The Strategy-First Revolution: Transform Random Marketing Acts into Predictable Growth with Amanda Berlin

Entrepreneurs on Fire

John Lee Dumas

Content, Passive, Entrepreneuronfire, Podcast, Money, Entrepreneurs, Income, Success, Business, On, John, Marketing, Eofire, Entrepreneurship, Online, Dumas, Niche, Fire, Careers, Media, Lee, Internet, Mobile, Interview, Entrepreneur, Seo, Finance, Social

4.8 • 4.1K Ratings

🗓️ 2 May 2025

⏱️ 22 minutes

🔗️ Recording | iTunes | RSS

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Summary

Amanda Berlin is a Fractional CMO who transforms B2B service-based businesses' marketing efforts into measurable outcomes. With 12 plus years' experience serving 200 plus clients, she specializes in results-driven growth strategies.

Top 3 Value Bombs

1. Businesses fail in marketing because they are engaging into random acts of marketing as opposed to thoughtful strategic action.

2. Strategy applies an overarching plan that aligns your marketing with your business goals.

3. Make sure that you are engage in marketing tactics that are strategic in function. Content is easy to create with AI but make sure you create content that serves your prospective clients.

Marketing and Business Development for Service-Based Businesses. Check out Amanda’s website - Amanda's Website

Transcript

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0:00.0	Who's Reds Rock today, Fire Nation? JLD here and welcome to Entrepreneurs on Fire, the only
0:07.8	daily show interviewing the world's top entrepreneurs seven days a week. Today we'll be breaking down
0:12.4	the Strategy First Revolution, transform random marketing acts into predictable growth.
0:18.5	To drop these value bombs, I brought Amanda Berlin into EOFire Studios.
0:22.0	Amanda is a fractional CMO who transforms B2B service-based businesses' marketing efforts
0:26.3	into measurable outcomes with 12 plus years of experience serving over 200 clients.
0:32.0	She specializes in results-driven growth strategies.
0:35.5	And today's show we talk about how most service-based businesses fail and what to do about it. We're talking about the real difference between strategies. And today's show we talk about how most service-based businesses fail and
0:38.9	what to do about it. We talk about the real difference between strategy and tactics. And then we also
0:43.3	talk about the hitting costs when you piece together marketing support and freelancers and agencies
0:47.8	and so much more. And a big thing for sponsoring today's episode goes to Amanda and our sponsors.
0:54.5	Take control of your data and keep your private life private by signing up for Delete
0:59.9	Me. Now at a special discount for our listeners. Today, get 20% off your Delete Me plan.
1:05.7	When you go to join DeleteMe.com slash EOFire and use promo code EO fire at checkout.
1:15.0	Amanda, say what's up to Fire Nation and share something that you believe about becoming
1:19.8	successful that most people disagree with. Well, hey, John and hey, Fire Nation, what is up?
1:26.6	I am so psyched to be here. One thing that I believe about becoming successful that most people disagree with is that it takes talent or it takes luck or it takes like a sprinkle of fairy dust to become successful. I don't believe any of that. I believe that
1:46.3	simply continuing, like not giving up and applying hard work and discipline is the key to success.
1:55.7	And I've been dealing with some, you know, family things and some, you know, just drama behind the
2:03.7	scenes. And the idea that discipline can take over when motivation fails is the thing that will
2:13.0	drive you toward your goals. That even if you can't get yourself off the couch, if you have these
2:19.0	rules for yourself and the discipline to execute on those rules, that's what's going to continue
	...

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