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The Town with Matthew Belloni

The ‘Stranger Things’ vs. ‘Obi-Wan Kenobi’ Value War

The Town with Matthew Belloni

The Ringer

Society & Culture

4.3847 Ratings

🗓️ 13 June 2022

⏱️ 27 minutes

🧾️ Download transcript

Summary

Matt is joined by Julia Alexander of Parrot Analytics to discuss the record-breaking opening week for ‘Stranger Things,' the series' competition with 'Obi-Wan Kenobi,' and the most valuable properties in streaming. Host: Matt Belloni Guest: Julia Alexander Producers: Craig Horlbeck and Devon Manze Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0

Hello, I'm Mallory Rubin.

0:02.2

And I'm Van Laithen.

0:03.3

Check out the Ringerverse podcast from The Ringer for all things, superhero movies,

0:07.5

nerd culture, and fandom entertainment.

0:09.0

We have instant reviews and fun takes on all the latest news and more.

0:13.5

Available now on Spotify.

0:18.0

All right, it is Monday, June 13th.

0:21.9

I hope you had a nice weekend.

0:26.5

Today we're going to be talking about a subject that goes back 100 years.

0:34.5

When the movie business first started, the studios all kept the information about who was watching what to themselves.

0:38.1

But it turned out that the studios, because they had to show their movies in theaters, the theaters needed to know what was successful and what was not successful.

0:44.2

Hence, we had the revelation of box office. Every week, initially in the trades, but now,

0:50.6

thanks to the internet everywhere, box office would be reported.

0:54.4

What movies were doing?

0:55.4

What gross?

0:56.3

When TV came along in the 1940s and 50s,

0:59.8

there was this similar question.

1:02.2

Who's watching what?

1:03.7

Nielsen stepped in and said,

1:05.5

okay, we're going to be the outside third party arbiter

1:10.0

of who is watching what. so the advertisers that place ads on

1:13.8

television will know who is watching their ads decades passed where nielsen became a dominant force

...

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