And we continue with our American stories.

Our next story is about a grocery store founded in Los Angeles in 1967 and now has hundreds of locations covering 42 states.

Here's Greg Engler with the story.

Trader Joe's, the surfy, laid-back grocery store chain with a cult-like following, known for its cheap prices

and floral print-clad staff, has been a household name for years.

When you break it down to square footage, Trader Joe's is actually selling more than double

its competitors like grocery store chain Whole Foods.

And when it comes to the traditional,

we have everything in more mega grocery store chains,

the small Trader Joe's locations do more than simply offer competition.

They outwork and outsell these goliaths of grocery.

The question is, how?

After all, Trader Joe's focuses on a unique selection of products under their private label,

rather than a large amount to them.

They don't sell the same old things we normally see.

No lays, no Heinz, no General Mills, etc. And whereas a traditional grocery store stocks upwards of 40,000 units,

Trader Joe's runs around a mere 4,000. In order to make this clear, I went to my local Kroger and did some aisle counting and

compared it with Trader Joe's scale-down approach to shopping. Kroger stocks 285 varieties of cookies.

Trader Joe's 154. Kroger, 144 pasta sauces, T.J's, 14. Kroger, 75 iced, TJ's, 14.

Kroger's 75 iced teas, TJ's, nine.

Kroger stocks 275 cereals, TJ's 39,

Kroger 44 olive oils, TJ's 14.

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