The Story of The Sill

The Beet: A Podcast For Plant Lovers

Epic Gardening

Home & Garden, Education, Leisure, How To

4.8 • 1.6K Ratings

🗓️ 12 February 2024

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

When Eliza Blank moved from southern Massachusetts to New York City, she missed the verdant life full of plants that she had back home. In response, she started a website where people in her locality could order houseplants. This was the beginning of the Sill, a highly successful houseplant business. Epic Gardening Shop Homepage: https://growepic.co/3SBvM6D Botanical Interests Shop Homepage: https://growepic.co/49xSBzh Book Collection Page: https://growepic.co/49aORnn EG Homesteading Book: https://growepic.co/42Ea86r Connect With Eliza Blank: Eliza Blank, founder of The Sill, built a successful business in the houseplant sector in 2012, after she moved to her first apartment. By tapping into her family’s generational love of plants, she livened up her living space. This spurred the beginning of the Sill, a houseplant business that currently hosts 12 brick-and-mortar stores and delivers houseplants directly to customers. Today, Eliza continues to demonstrate a commitment to plants, brand building, and customer centricity. The Sill Shop Find your Plant Match Quiz Instagram Facebook YouTube TikTok Pinterest North West Flow Garden Festival Shop the Store As an exclusive for listeners, use code THEBEET for 5% off your entire order on our store, featuring our flagship Birdies Raised Beds. These are the original metal raised beds, lasting up to 5-10x longer than wooden beds, are ethically made in Australia, and have a customizable modular design. Shop now and get 5% off your first order. Get Our Books Looking for a beginner's guide to growing food in small spaces? Kevin’s book, Field Guide to Urban Gardening, explains the core, essential information that you'll need to grow plants, no matter where you live! He also wrote Grow Bag Gardening to provide you with specialized knowledge that can bring you success when growing in fabric pots. Preorder Kevin’s newest book Epic Homesteading if you are looking to turn your home into a thriving homestead! Order signed copies of Kevin’s books, plus more of his favorite titles in our store. More Resources Looking for more information? Follow us: Our Blog YouTube (Including The Beet Podcast, Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Today we have a very fun week of episodes because we have the God
0:18.0	mother of house plants on the podcast we have Eliza Blank the founder of
0:21.7	the sill who as far as I can tell, really sort of pioneered
0:26.0	the direct to consumer model of house plants, Eliza, and obviously we'll talk about that.
0:30.8	But really cool to have you on this show.
0:32.4	I remember when the silk
0:34.4	came out back in what 2012 yeah that's right as as the house plan kind of
0:40.4	craze happened in the 20 teens you guys were far in away the leader so it's
0:46.1	cool to have you on the show. Thank you thank you for having me I appreciate that and
0:50.0	yeah I just celebrated my 12th anniversary.
0:53.8	Oh yes, it's 2024.
0:55.6	Yeah, which is kind of crazy.
0:57.3	I know that's wild.
0:58.4	That's wild.
0:59.1	Well, why don't we start with the beginning?
1:00.5	I mean, the sill, maybe with the name and sort of the genesis of why you started
1:05.8	that business in the first place. Yeah sure. Well I was young and naive I'll
1:10.9	tell you that much but I I had moved New York City from Western Massachusetts,
1:17.0	which if anyone has spent time in Western Massachusetts,
1:20.0	it's quite green.
1:21.0	My mother's a big gardener and but as a gardener in Western
1:26.4	Massachusetts your season is quite short. So actually while she's a big
	...

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