This is an IHeart podcast.

This is Lee Habib, and this is Our American Stories,

the show where America is the star and the American people. And to search for the Our American Stories, the show where America is the star and the American people.

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Up next, a story by Horst Schulte, who is the co-founder of the Ritz-Colton Hotel and knows more about customers,

customer service, and how to really take care of business when it comes to taking care of customers.

Nobody, nobody is better.

Here's Horst to tell the story about what he taught a bank about its own customer service.

Here's horse. You define yourself. If you, you know, forgive me anybody who does it, but let me tell you,

if you as a young man spike your hair and color them green and look like a bum you're

defining yourself as a bum period and you know forgive me but that's a fact you define

yourself and it's up to you what you define i you know i'm not not telling you what you have to do

but understand.

You define yourself every moment.

I tell the story about the bank there in the book.

I lived in Chicago, and I knew the bank very well.

They advertised.

I've never been in the bank.

But in the meantime, I have started here in Atlanta, and I was invited by them, by that bank to talk to the

300 manager, and I'll forget it, about customer service, customer satisfaction service.

Got that day before, I still had my apartment, I was, I tried to rent and went to look at the

...