The Story Behind The UK’s Fastest Growing Soft Drinks Brand, TRIP
SheerLuxe Podcast
SheerLuxe
4.3 • 1.1K Ratings
🗓️ 15 May 2023
⏱️ 48 minutes
🧾️ Download transcript
Summary
Success Stories...Olivia Ferdi
Georgie Coleridge Cole is joined by Olivia Ferdi, co-founder of TRIP, the innovative CBD lifestyle brand on a mission to transform mental wellbeing. The two discuss Olivia’s journey – from her career in law to launching and scaling a business in the drinks space after her husband suffered from an injury and discovered the power of CBD oils. Olivia and Georgie also discuss destigmatising the CBD conversation, future products and the most rewarding part of being a female entrepreneur.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You're listening to the Shirlux podcast, your guide to a more stylish life. |
| 0:05.8 | Hello and welcome to the Shirlux Success Stories podcast. I'm Jorgy Kauradal, Shilocks's founder and CEO, |
| 0:12.1 | and I am thrilled today to be joined by the co-founder of Tripp, Olivia Furdy. Trip, you will know it, |
| 0:20.3 | I'm sure, but if you don't, it's the UK's fastest growing |
| 0:23.2 | soft drinks brand. Just four years after launching, Tripp has come a long way. The brand has grown |
| 0:29.1 | 522% in the last year alone and has a market share of over 88% in CBD drinks. Their drinks |
| 0:36.8 | have not only won countless awards, but they've |
| 0:39.1 | also been described as the glossier of the CBD world by Days Magazine, sold in 20,000 of the |
| 0:45.3 | most prestigious bars, restaurants and shops worldwide, including Soho House, Selfiches and Harrod's |
| 0:49.8 | trip is practically the definition of an overnight success story |
| 0:55.2 | well as close as I know |
| 0:56.2 | today we are here to discover |
| 0:59.1 | the story behind the brand |
| 1:01.2 | how you make it work what's next |
| 1:03.3 | the CBD |
| 1:04.1 | Olivia welcome |
| 1:05.5 | thank you for having me |
| 1:06.8 | so excited to be here |
| 1:07.8 | well likewise we're both sitting here |
| 1:09.9 | with a can of trip I'm going to open mine now. I've got the peach and ginger. What have you got, the pink one? I've got elder flamen. This is my kind of go-to any time of day. Very live, very refreshing, very botanical. This one's really good. I love ginger and a drink. Well, let's talk a bit more about the drinks, the effect. |
| 1:29.6 | How often you drink them, because that fascinates me. |
| 1:32.2 | In fact, Eloise, who is recording this podcast, |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from SheerLuxe, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of SheerLuxe and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2026.