The Story Behind Glossier

The Run-Through with Vogue

Vogue

Fashion & Beauty, Arts

4.2 • 724 Ratings

🗓️ 31 August 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

From the millennial pink bubble wrap packaging to products like Boy Brow and Balm Dotcom, you know Glossier. On today’s episode, Chloe sat down with journalist Marisa Meltzer to discuss her new book Glossy: Ambition, Beauty and the Inside Story of Emily Weiss’ Glossier. Starting at Glossier’s roots as Into the Gloss, they unpack how the culture around beauty start-ups has shifted and what that means for the company now.

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Transcript

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0:00.0	This is the run-through. I'm Chloe Mel.
0:05.0	And I'm Chomernardi.
0:06.4	Choma, are you scared of sharks?
0:09.2	Yes. Is someone not scared of sharks?
0:12.3	I guess that's fair. That's fair.
0:14.0	Would you willingly go swimming with sharks?
0:17.3	No, but I think they're cool.
0:19.1	Like, I'm very pro-shark. That craggy mouth.
0:21.5	That craggy mouth.
0:23.3	Okay, this was all just to get us to the part that we're having a shark week.
0:26.2	Okay, let's put that to one side.
0:27.6	And because it's Fashion Week, and it's the most wonderful time of the year, we are doing a whopping seven episodes all through Fashion Week, and we have such exciting interviews planned and visits to different shows and reports live from the field.
0:46.8	Yeah, so get ready. Get ready to swim the shark's choma because we're going in.
0:51.6	Our Shark Week is starting on September 7th, and we are powering through Fashion Week,
0:56.6	and everyone dive in the waters.
0:59.4	It's going to be a splashy time.
1:00.6	It's going to be a splashy time.
1:02.1	We're making a splash.
1:03.2	We're making a splash.
1:05.5	Drip, drip.
1:06.9	Speaking of Shark Week, let's dive right in, Joma.
1:09.9	So I had a really fun conversation with Marissa Meltzer, who is a veteran beauty, lifestyle, fabulous, all-round journalist, writer, and she has just written...
	...

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