Good morning Brew Daily Show. I'm Neil Freiman and I'm Toby Howl. On today's pod will a pin replace your iPhone? One AI startup is trying to make it happen.

Then a new study confirms you're not alone if you have no idea

when you're actually supposed to tip these days. It's Monday November 13th

let's ride. Right. you can get free donuts at Crispy Kreme this morning to celebrate something called

World Kindness Day. The chain is giving away a dozen donuts to the first 500 people who come to each of its

locations. So you could be the office hero today if you take a little initiative.

My question is, if you're willing to give away 6,000 donuts, why not one donut for each of the first 6,000 customers?

Then you get people coming in all day and people who only get one donut

are more likely to buy things from you while at the store.

Whereas if you give people a dozen donuts, they're probably like,

okay, like this is plenty I'm

all said here I'm just gonna walk out I think you're looking at it too much from a

business perspective Neil that's why they're doing it you're not looking at

it from a maximizing kindness perspective and I think if you give just one donuts people

then they're like this wasn't kind enough I didn't feel like I received enough kindness

on World Kindness Day so you need 12 donuts that's what that's what I'm thinking what went down in the Krispy Kreme boardroom.

Wow. Okay, before we dive into the news, let's do a quick shout out to our lovely, lovely sponsor, Brex.

Toby, I don't know if a lot of people are aware of this

but you're actually in the middle of founding a pickleball shoe company that's

right Neil and the hardest part so far other than convincing people that pickleball is awesome is staying on budget.

From paying designers to buying inventory, it can be a lot.

Sounds like you could use Brex.

...