The State of YouTube 2026: Nick & Dee Nimmin on the Future Creators Need to Prepare For
YouTube Creators Hub
Dusty Porter
4.7 • 551 Ratings
🗓️ 28 November 2025
⏱️ 96 minutes
🧾️ Download transcript
Summary
This week's episode is a special one — our annual deep-dive into the state of YouTube with my good friends Nick and Dee Nimmin. We've been doing this conversation since 2019, and somehow every year the platform becomes more exciting, more unpredictable, and more full of opportunity for creators.
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Transcript
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| 0:00.0 | With this new feature, what it does is it allows content creators to essentially add their own ad slots into their video content to where you are going to be able for your own products or for brand deals to where you can insert ads into your videos at whatever point it is that you choose. |
| 0:18.3 | And then you can change those ads out. |
| 0:20.8 | So let's say, for example, |
| 0:22.0 | in Dusty's case, let's say that he starts a new podcast, then what he can do once this feature is out |
| 0:27.3 | is he can go into his archive of already made podcasts that are already on YouTube that are still |
| 0:34.0 | getting views. And he can insert a message letting everybody know in all of those videos as they're |
| 0:39.5 | interacting with him that he just launched this new podcast. |
| 0:42.0 | Hello, everyone, and welcome to this week's episode of the YouTube Creators Hub podcast. |
| 0:47.1 | We have a very special hour and a half long episode today where I chat and sit down with |
| 0:53.9 | Dee and Nick Niemman. We do this every |
| 0:56.0 | year. We talk about the state of YouTube. It's one of the most downloaded shows we do each |
| 1:01.2 | and every year. So sit back and I think you're really going to enjoy this one. A couple of things |
| 1:06.9 | before we get going. Don't forget to check out all of the things that we offer creators, |
| 1:11.1 | everything from one-on-one creator coaching, a mastermind group with mastermind calls, as well as |
| 1:16.5 | YouTube channel reviews and audits. Everything down below is linked where you can find where you |
| 1:22.1 | can get in touch with us. We don't have any advertisers throughout the show. We're just going to be |
| 1:26.1 | telling you about the things that we offer you the creator. |
| 1:29.5 | Also, we do these every Friday. |
| 1:31.4 | I interview a content creator, influencer, every Friday, and I chat with them about the ups |
| 1:36.7 | and downs of being on their platform. |
| 1:38.5 | I talk with them about strategies that they've put in place and everything in between. |
| 1:42.5 | So if you're looking for a place to make you better, |
... |
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