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The Speaker Lab Podcast

The Speaking Industry's Future with Blair Nichols

The Speaker Lab Podcast

The Speaker Lab

Authors, Public Speakers, Public Speaking, How To, Marketing, Smallbusiness, Coaching, Education, Entrepreneurship, Speaking, Business, Side Gig

4.8575 Ratings

🗓️ 25 May 2021

⏱️ 33 minutes

🧾️ Download transcript

Summary

The speaking industry's future is our topic today with speaking world veteran Blair Nichols.

Blair has worked with everyone from the Harper Collins' speakers bureau to Keith Ferrazzi to Advance Your Reach, where he currently works today.

On this episode of The Speaker Lab, we'll talk about the shifts he sees coming up in the speaking industry's future and how to keep a healthy mindset while building your speaking career.

You'll definitely want to tune in for that and much more on the 343rd edition of The Speaker Lab.

THE FINER DETAILS OF THIS SHOW:

  • How can you get the attention of a bureau?
  • Should you be open to all speaking opportunities (even free ones)?
  • How to approach a decision-maker to land a gig.
  • Has the pandemic changed anything about the best way to book gigs?
  • What is the time frame now for booking digital events?
  • Will there be more events in the virtual world going forward?
  • What's the rule of thumb regarding your virtual fee versus your in-person fee?
  • Is the bureau model going to be disrupted?
  • And so much more!


EPISODE RESOURCES

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Transcript

Click on a timestamp to play from that location

0:00.0

Hey, Fran, Graham Baldwin here.

0:01.4

Hey, what if I told you that there was a single marketing asset that you could use to book tens of thousands of dollars in paid speaking gigs before you even have a website?

0:10.2

Well, that tool exists.

0:11.4

And Dan Irvin, one of the speakers on our team, used it to book over $36,000 in speaking gigs without a fancy website or any social media presence.

0:19.6

Even better, we're going to teach you exactly how

0:22.1

to create that tool for your speaking business in under an hour. For a limited time, we're going to

0:26.9

be offering a free live training on how to build and use this marketing asset to start booking

0:31.9

paid gigs in just a few weeks. If you want to hear more, go to thespeakalab.com slash marketing.

0:38.4

That's what you got to do is go to the speakelab.com slash marketing and we'll see you there.

1:27.8

Hey, what's up for Instagram? Baldwin here. Thrilled to have you back with us for 3.43 of the Speaka Lab podcast. Today we're going to be talking with the director of stages, Blair, Brian Nichols from Adventure Reach. Blair has some significant professional experience. He's also going to bring that with his vast knowledge of the industry. It's going to make for an action-packed episode. Blair's going to give us an inside scoop of working with a bureau or an agent. He discusses the evolution of the speaking industry in a post-pandemic world. That's something we've talked a lot about on this show recently and also highlights the value of leveraging opportunities without spreading yourself too thin. Now, Blair is absolutely an expert in the speaking industry. He's going to tell you exactly how to book gigs, the value of prioritizing the sales and marketing end of your business,

1:32.3

the future for virtual events, and also how to cultivate a healthy mindset as a speaker.

1:37.0

A lot to unpack during our time with Blair, so let's get right to it.

1:39.9

Here's my conversation about the future of your speaking career with Blair Bryant Nichols. Enjoy.

1:50.4

Hey, it's up, French. Graham Baldwin here. Welcome back to the Speakelab podcast. Today we're joined by

1:54.0

Blair Nichols from Advantage your reach. And we're going to be talking all things speaking,

1:58.1

speaking industry, speaking into the future and what the future of the speaking industry looks like. So Blair, thanks for joining us today. Thanks so much for having me, Grant. Happy to be here. You bet, man. So let's first start by giving us a little bit of context, some background. You've been in the speaking industry for a while. Why don't you give us, not only what your role is today with adventure Reach, but then also historically what you've done

2:18.5

that has led to this point in the speaking industry.

2:20.9

Sure.

2:21.5

And like a lot of you, maybe before you got started as a speaker or as you got started in your

2:27.3

career, I didn't really know anything about the speaker industry, but my first job out of college

2:32.4

was at the HarperCollins Speakers Bureau, and they were the first publisher to have their own in-house bureau

2:37.0

as a way to serve their authors and sell more books through events.

...

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