Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Inside your company, inside your department or work group, inside your family, inside any tribe of two or more humans, exists a culture.

Whether you design it intentionally or not, one exists.

This culture is shaping how people behave, how they communicate, and the limits to the results that you are able to achieve.

Culture is the invisible hand that drives actions, habits, and outcomes.

Culture dictates destiny.

Culture is what determines any tribe's success or failure.

As Peter Drucker wrote, culture eats strategy for breakfast.

We're all after results, right?

You want improved results in your company, in your work group, in your family, right?

Well, you can't optimize results without an optimized culture. Today, I will help you write

the source code to a high-performing culture. Your culture comes down to three factors, your mission,

your core values, your key attributes.

Mission is the purpose and direction that you're going.

It's the meaning and why behind everything you do.

Your core values are your guiding principles,

your shared beliefs and practices.

Your key attributes are the attitudes and behaviors of how you operate.

I can simplify it further with.

Mission equals your destination.

Core values equals your compass.

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