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When I think of Apple, one of the first things that comes to mind is their impeccable design.

From the unmistakable white packaging, to the gentle curve of the iPhone's metal and glass,

to the colorful animation that appears when you activate Siri,

every aspect of these devices has been crafted to be sleek and beautiful. While Apple

is renowned for its stunning visual design, sound design is just as important to the Apple

experience.

Sound really is at the beginning of the design process. It isn't a coat of paint at the end.

That's Billy Sorrentino from the Apple Design Team.

The sound team is sitting at the table in the very beginning of ideas, the very beginning of wholly new products.

Ultimately, we're hoping users can feel that. They can tell that those sounds

feel innately part of the device itself rather than, you know, hey, let's make a cool ringtone.

Our sound design team is audio engineers, classical composers, folks who are incredibly gifted

at spatial audio or some more advanced ways of thinking about sound. But sound designers are far

from the only people in the Apple design team.

Of course, it is human interface designers and industrial designers.

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