The Social Media Era Is Ending: AI, Voice, and the Rise of AR Glasses
The GaryVee Audio Experience
Gary Vaynerchuk
4.8 • 18.3K Ratings
🗓️ 16 February 2026
⏱️ 61 minutes
🧾️ Download transcript
Summary
In this episode, I sit down with Sinead Bovell from the “I’ve Got Questions” Podcast to dissect the biggest shifts coming to attention, media, and commerce. I lay out my three-part thesis on why we are at the beginning of the end of the social media era, arguing that AI is set to crack the value proposition of current platforms. We discuss how studying history has always been my secret weapon for accurately forecasting tech, from my early investment in Facebook to predicting live shopping in 2008. We dive deep into the next great distribution shift—from the phone to glasses—and the rise of a voice-first Agentic Economy that will make brand more important than ever.
You’ll learn about:
My three-part thesis on the end of the social media era
Why I believe Augmented Reality and glasses will replace the phone
How the Agentic Economy will change purchasing decisions for brands
The difference between aspirational behavior and actual consumer action
Actionable advice for creators on how to prepare for the future while thriving on TikTok
Transcript
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| 0:00.0 | Because I couldn't have predicted that everyone was going to be so scared shitless that they were going to lose their job that they're going to be mad at AI in any form. |
| 0:07.3 | Do you know that most people's negative opinions of AI in a commercial in content is all actually predicated on their own fear that they're going to lose their job because of AI? |
| 0:18.5 | As you know, they're not even going to know if it was AI generate or not. |
| 0:21.8 | The technology is too profound. |
| 0:23.8 | We're all going to consume unlimited content in 24 months |
| 0:27.0 | and have no fucking clue if it's real or not. |
| 0:29.1 | We're dangerously close for no one having any chance of guessing. |
| 0:33.7 | I think we're already here. |
| 0:35.3 | This is the Gary Vee audio experience. |
| 0:38.3 | There are a lot of people who talk about the future of the internet, |
| 0:43.3 | I'm myself included and people have a lot to say about it. |
| 0:46.3 | Very few people are as right as you, as early as you, |
| 0:50.3 | and actually have skin in the game. |
| 0:51.3 | So I think you were one of the early investors in Facebook, right? |
| 0:56.3 | Twitter, Tumblr as well. |
| 0:58.3 | Can I throw snap in there? |
| 0:59.5 | Can, that was a little later but like, |
| 1:01.8 | there was no opportunity for me to get in but I saw it very early |
| 1:05.3 | when it was at Stanford. |
| 1:06.4 | Okay, and then I've seen your videos telling marketers |
| 1:09.7 | to pay attention to Facebook, social media, |
| 1:11.6 | and not just television in that transition. |
... |
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