It all started with a free-range egg, cooked in our breakfasts for over 20 years,

which means a lot of free-range eggs and a lot of chickens getting their steps in.

That's a little thing that's changed a lot.

Until 11 a.m., subject to availability.

I don't need to tell you all.

The news recently has been relentless.

And this is where I would usually drop in a montage of headlines to make the point.

But I mean, you know what I'm talking about.

The election, the fires, the inauguration, now like non-stop reporting on executive orders from the new president, basically reshaping the federal government.

I mean, folks, we could really use a drink.

Or not.

Actually, fewer and fewer people are saying that. I mean, turning to a drink in turbulent times has become, frankly, less attractive,

especially among young people.

Polls show, Gen Z is drinking a lot less.

And more and more people of all generations are talking about reducing or stopping

drinking. They're like a bunch of movements afoot. I mean, if you've been on social media for

half a second in the past few weeks, you've run into some mention of dry January. Maybe you're

sticking to mocktails this month yourself. There's talk about something called mindful drinking, Instagram ads for

non-alcoholic spirits and adaptogens. This is a real and undeniable cultural shift.

We're back with Tom Holland. Is it Beiro?

Biro is the name. Beiro, I love it.

It is a premium non-alcoholic brew.

...