Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

Good morning. Today I'm going to take one of your submitted questions and attempt to provide you with some hard-earned wisdom.

This one comes from Glenn Williams, who asked, what are your best strategies for word of mouth marketing

and how have they served you building up your various companies?

Okay, it's a good question, Glenn,

because whether you know it or not,

statistically, 65% of all new business comes from referrals and word of mouth.

But it is the most neglected and under-attended

area of most businesses. Tons of time, money, and meetings are spent on lead generation, traffic

conversion, Facebook and Google advertising, search engine optimization, direct mail, and other

forms of advertising. Yet it is proven that consumers rely on word of mouth up to 10 times more than

paid media, and it delivers three times the result. Yet it gets less than 10% of the resources,

effort, and creative attention by organizations and their leaders. Y'all seeing the problem here?

And heads up, word of mouth is particularly critical in these days where people have learned to tune out most marketing and advertising.

Yell and sell no longer works.

Learning how to set up internal referral systems throughout your business processes that predictably and automatically garner enthusiastic, repeated, and consistent referrals, that is a game changer for your business.

Set up right and you can beat almost anybody in any market. It is such a defining factor than in my business master class training,

we spend the majority of day two on this topic alone. I outline a 10 point plan on how to set up

automated referral systems in any business, leveraging the best practices of human influence

and modern day tools and systems. And yes, word of mouth has definitely been the key growth

to the development of the businesses that I have built personally. Of course, we don't have time

...