I think about Steve Jobs a lot.

Steve Jobs was a product person, and Steve Jobs was an entrepreneur.

In fact, those two things go together a lot.

Entrepreneurs tend to be product people.

They have a great idea for a solution to a problem, and they know how,

roughly speaking, they can sell it at a profit.

That's what makes them entrepreneurs.

That's also what leads them into business.

And so, as it turns out, a lot of small business owners are product people.

But there's a step between creating the product and getting it in the hands of customers.

And that step goes by the name of Marketing.

Hi, I'm Joel Miller, Chief Product Officer here at Full Focus.

And today on the Business Accelerator Podcast, we are talking about that step, marketing.

But we're going to talk about it from the perspective of the small business owner.

And we're going to do some revisions to some of the maybe classical or received understanding of marketing.

Along with that, we're going to talk about marketing's underappreciated sibling publicity.

First, we're going to talk with Courtney Baker, our Chief Revenue Officer here at Full Focus.

And then, we're going to talk with Susie Moore.

She's an entrepreneur and a podcast host.

But she is also an expert on getting publicity.

And this is something a lot of small businesses overlook.

And maybe one great avenue to get your product into the hands of more of your customers.

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