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This is the Russell Brunson show.

I'm going to show you one thing I found cool in this book as I was leafing through initially.

Here in the middle.

There it is.

The shading from the paper, like, bled into the actual page.

You can see it's been here for, who knows, 70, 80 years. It's interesting because there's actually a sales principle here. I don't know, whoever owned this book, cut it out and plugged it in here. And this is the principle that's been super powerful for me as I learn sales. What's up, everybody? This is Russell. Welcome back to the vault. Today I'm to share with you guys a book i'm a little embarrassed this book only cost me 20 dollars and 10 cents but that's okay you can still

find gems in the cheap books as long as they're written before 1940 so this is the book

written in 1930 called the romance of selling and i bought this book and i love this book because

um for some reason in the world as a whole, selling is looked down upon. I remember as a kid growing up and going to college and going to school and people were like, what are you going to be when you grow up? And people were going to be a doctor. I'm going to be a dentist. I'm going to be whatever. And it was always fascinating to me because I never heard someone bragging about, I want to be a sales. I want to be, I'm going to get into sales. Right, that was never a thing people cared about. And then fast forward when I got into business and I started learning like how to make money, I realized there are different skills sets. I had to learn marketing. Then I had to learn how to sell. And I started realizing that all the people I met who were extremely wealthy, extremely successful, one common thing that all these people were really, really good at, is they all knew how to sell.

And started realizing that people I met who were extremely wealthy, extremely successful, like the one common thing that all

these people were really, really good at is they all knew how to sell. And I started realizing that like the person in the room that makes the most amount of money is never the technician, right? There's this, there's this concept people have like, I'm going to go to school and typically teach you how to be a technician, teach how to be a doctor or a dentist or a teacher or a whatever the thing is, right?

But in any business, like, the person that makes the most amount of money is the rainmakers, the person who makes the money, who makes the sales, right? That's the person who makes the most amount of money. In fact, I always talk about in, if you look at any business, right, there's a couple different pieces that key players in, they're involved, right?

There is the entrepreneur starts a business, right? And that's a person who puts in the risk. And so that's a person who has like the big ups or the big downs, right? But they don't have a ceiling on their income. Then you have the technicians who do the actual, the thing, right? They're the person that they're teaching or they're drilling the teeth or they're whatever, the chiropractor the they're the technician who does the thing right and they're usually they don't have the risk

they they have the skill set but because they don't have the risk there's always like a ceiling on

on their their earning potential right and then again the last person in the business is the rainmaker

it's the person who actually makes the money right and that person that person typically doesn't have a degree. There's not typically, you don't go to school to get a degree in selling, you know, but that's the person who doesn't typically have a ceiling on there, on how much money they can make, right? There's no ceiling because the more they sell, the more money they can make. And so for me, it's like, you've either got to be the entrepreneur in business because you have no, like you have unlimited upside or you've got to become the salesperson. And a lot of times the salesperson, the entrepreneur is the same, the same person. But for me, like, when you think about selling and the romance of selling, it is the thing that moves the business, This is the thing that produces the revenues. The thing that makes the doctor actually useful.

It's the thing that moves the business, the thing that produces the revenues, the thing that makes the doctor actually useful. It's the thing that makes the dentist, makes

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