The Sleepover Club - Cloutbombing & The Need to Remain Culturally Relevant At Any Cost

The Polyester Podcast

Society & Culture, Arts

4.5 • 533 Ratings

🗓️ 20 March 2023

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Brad Troemel has coined a term to describe the diversity quota meme-laden photoshoots that take over our feeds these days - Cloutbombing.

But what does the term actually mean? Are brands referencing digital culture in an attempt to stay culturally relevant? And are we doomed to play into the hands of cloutbombing forever more?

This week on the pod Ione and Eden are getting into cloutbombing, consumer theory, the need to prove that The Scene is back!, No Logo by Naomi Klein, hyper niche online subculture and those big red boots.

Order Ione's book, Poor Little Sick Girls, here!

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Transcript

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0:00.0	Hi, Eden. Hi, Ioni. And hello to the listeners. Welcome to the Polyester podcast. I'm Ayoni and I'm the founding
0:07.9	editor-in-chief of polyester and the author of Poor Little Sick Girls. And I'm Eden and the managing
0:13.1	editor of Polyester and the co-host of this podcast. This is the Sleepover Club, a feminist pop culture
0:18.3	podcast. We pull apart the hashtag discourse in the hope of making some
0:21.7	sense of it all before we get started please like great review and subscribe a only do we have any reviews
0:26.8	we do we do we do this is five stars proud polly pocket which is so cute I adore this podcast
0:34.5	I know I love it I adore this podcast and the gorgeous geniuses that host it.
0:38.8	Need I say more? No, but I will. Love the context and nuance brought to cultural conversations
0:43.9	happening online, I are out and where the two meet. That is by Alanasaurus Rex by Apple Podcasts
0:49.9	in the USA. And we also hit a Spotify milestone this week of over 600 ratings on Spotify. So
0:57.4	go and rate. Yeah, if you listen on Spotify. I think you can only do it on mobile, which is weird.
1:03.4	You can't see it on the desktop unless I'm just being... Oh, really?
1:06.7	Silly, yeah. But 4.8 out of 5, that's all right. Yeah, that's sick.
1:11.6	Also, disclosure, we were away last week.
1:14.3	I was having a M&E B.
1:15.9	Now I'm having a physical...
1:17.7	Physical P.
1:18.6	Yeah, physical B.
1:20.2	Physical destruction of self.
1:21.9	So if I'm slow today, I'm having an acute asthma attack and I'm on steroids.
1:26.2	So please bear with and don't complain that I
1:28.4	sound raspy or have to breathe every five seconds because I'm poorly. Yeah, we'll take it easy today.
	...

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