Hi, this is Dan Lockett.

Welcome.

Dan has been educating and inspiring individuals, entrepreneurs and leaders for decades.

He's helped millions of people to move past the mental barriers that were holding them back

from stepping into their power to become a better version of themselves and live a kick-ass life.

I know this firsthand as I'm Jenny Dan's wife.

And here's your host, Dan Locke.

Why most startups fail.

Today, Dan peels back the curtain and shares on the one critical thing you can't afford to overlook if starting your own business.

Listen close and share this episode with another entrepreneur who could use this

advice. Now, here's your host, Dan Locke. If you could have one advantage in business, what would

you choose? Would you say capital? Would you say I want to have the best product or service?

Would you say I want to have the best team? Would you say I want to have the best product or service, would you say I want to have the best team?

Would you say I want the perfect timing?

Or would you say that I want the latest technology?

What would you choose?

If I was to choose, every single time I would choose

a hungry market.

A hungry market for what you sell.

Because your product and your service might change,

but a hungry market will always buy from you.

You see most entrepreneurs, most business people,

...