Most important thing you could ever learn we're here talking in my kitchen

late at night. If I could go back to time learn one thing I'm telling you right

now it's this. You can only pick one thing that you want out of life and if you

pick the wrong thing you'll never really be successful. Let me back up. My

mentor Joe Souts had said the worst thing in life is to get older and realize

you got good at the wrong thing and I see people that are very wealthy but I

don't admire them. I live here at Beverly Hills there's billionaires all

up and down this street. It doesn't mean I would trade lives for me. In fact the

best test is I call it the exchange test. Would you trade lives and the reason

that almost anybody I meet I wouldn't trade life for them is not because

they're not smart or not because they're not good people it's because one

simple thing. They're optimizing for the wrong thing. So let's say you say I

want to be an entrepreneur. That's not something you should optimize for. That's

ridiculous. Here's why. You have one life. Maybe we go to heaven or hell after

maybe there's an afterlife. Maybe they're a pack. Maybe there is. I've never been

there so I can't speak on it but I can tell you you get one chance on this

planet and if you optimize for an entrepreneur what about your health? What

about love? What about happiness? I know miserable entrepreneurs that are fat

out of shape. I don't want to be them. I know a dude that not a close friend of mine

but a friend of an entrepreneur friend and this guy's a billionaire but he's so

fat he can't get out of bed. His $2 billion as a private 747J. So would I want

to be him? No. He optimized for the wrong thing. He optimized to make two

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