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My First Million

The Simple Newsletter Making $20M+ A Year With 1 Employee

My First Million

Hubspot

Entrepreneurship, Investing, Business

4.82.7K Ratings

🗓️ 1 July 2024

⏱️ 63 minutes

🧾️ Download transcript

Summary

Episode 603: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk to Kevin Van Trump ( https://x.com/KevinVanTrump ) about his journey from rural farm kid, to commodities trader, to creator of a farm newsletter that’s making $20M/year. — Show Notes: (0:45) How Sam met Kevin, then got his mind blown (2:05) Shaan's reaction at his 1st Farmcon experience (Corn futures and options trading) (4:35) The farmer's theory of the old bear and the young bull (5:00) How Kevin's newsletter inspired Shaan to start Milk Road (6:25) Breaking down The Van Trump Report ($18M ARR run by 4 ppl) (8:05) Rural farm kid gets into trading (12:28) Farmers operating at the highest level (13:50) Ag Swag (16:18) The Van Trump Business Model "People buy value not price" (19:00) The customer continuum (20:43) Poker vs chess (23:57) The decision to do nothing is still a decision (25:04) Trader v investor (28:20) How most people should be building wealth (32:37) Why the wealthy are getting into agriculture (33:55) The succession plan for farms (36:00) The economics of professional bull riding (39:14) The come up of FarmersOnly (41:15) How to buy a farm (44:32) Wearables for livestock (45:18) Blockchaining farms (47:55) Kevin's take on lab-grown meat (50:00) Opportunity zones: air, shelter, food, water (52:35) New trend: trade schools (54:24) Roll ups for wealth creation (55:30) How to gain new perspectives (purposefully) (57:50) Windows vs doors — Links: • FARMCON - https://www.farmcon.com/ • The Van Trump Report - https://www.vantrumpreport.com/ • AgSwag - https://agswag.com/ • Bid On Beef - https://www.bidonbeef.com/ • AcreTrader - https://acretrader.com/ • Zoetis - https://www.zoetisus.com/ — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam’s List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Transcript

Click on a timestamp to play from that location

0:00.0

Did you say like 30,000 subscribers at $600 a year?

0:04.0

Yeah, I'm frying the 30 to 40,000 range on paid subscribers.

0:08.0

You've got to tell me everything here.

0:09.0

I feel like I can rule the world.

0:11.0

I know I could be what I want to.

0:14.0

I put my all in it like no days off on the road.

0:17.0

All right, Kevin, what's going on man?

0:20.0

We're here. So I have got to do a quick story on how we met so about four years ago. I think we're in Scottsdale Arizona at the design pickle conference. I just get done doing this talk about how the hustle is like doing pretty good, we're at a million subscribers, whatever.

0:33.7

At the end of the talk, I just walked backstage

0:35.6

or I walk in the back of the crowd.

0:37.4

You're wearing a Ramones t-shirt and like shorts

0:41.1

and you walk up to me and you're like, nice little talk you did there and I was like oh

0:44.8

thank you and you've got this confidence about you and you're like so how many

0:49.5

subscribers do you have and I was like I think a million or something like that and you go well you know that's pretty nice I got a little newsletter myself

0:57.4

We're doing okay. We got about 30,000 subscribers and I was like oh that's that's a good start and you said well how much do you charge people to read the hustle and I'm like it's free I make money via advertising and you're like oh you don't charge and I was like you do and you go yeah we charge about six600. You do? And you go, yeah, we charge about $600.

1:14.0

And I, it takes about 10 seconds and I'm like doing the math and I'm like, wait, did you say

1:19.2

30,000 subscribers at $600 a year? And you're like, yeah, what do you expect and turns out you've got this

1:26.6

massive newsletter business and I was like what's the newsletter about and you're

1:30.0

like oh we talked to farmers it's all about farming and agriculture and I'm like wait

1:34.0

hold on band you've got to tell me everything here and that's when my mind was blown

1:38.2

and I was like we got to get you on and it took about four years but finally we made

1:42.2

it happen I appreciate it.

...

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