The Simple Exercise You Can Do TODAY, to Find Your Biggest Opportunity for Growth | Ep 277

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 11 February 2021

⏱️ 14 minutes

🔗️ Recording | iTunes | RSS

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Summary

Two words: Lifetime Value. Today, Alex (@AlexHormozi) breaks down a simple exercise that will help you find where you should be placing your energy on in order for you to open more opportunities for growth in your business.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:31) - There are 2 ways to grow a business, one of them is through Acquisition. Alex shares some sub-factors under this type of business growth

(4:13) - The backside of business is through increase, specifically customer LTV

(7:22) - Here are 5 ways to increase the backend of a business: increasing the price, decreasing the cost, resells, cross-sells, and upsells

(11:36) - At the end of the day if you're trying to grow your business, the point of doing an exercise like this is not to feel overwhelmed but to feel clarity

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Transcript

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0:00.0	What's going on everybody?
0:01.0	I'm bringing some more books, but I wanted to say that if you haven't checked out $100
0:03.8	million offers, I would definitely suggest that you start there.
0:06.3	I've gotten some solid feedback and it couldn't be happier with this number one ranking
0:09.9	on Amazon for direct marketing and over 5,000 five star reviews.
0:13.8	So thank you guys so much for that.
0:15.1	It's 164 pages.
0:16.1	I really can help you out.
0:17.8	It takes about four hours to get through.
0:19.6	Check it out on Amazon.
0:20.6	The Kindle book is 99 cents.
0:22.5	The audiobook is as low as they'll let me put it on for it.
0:24.7	So I think it's 12 bucks.
0:26.2	So enjoy that and let's start the podcast.
0:29.3	That are the simplest ways.
0:31.0	What are the simplest of these levers?
0:32.2	The highest likelihood levers that I have and then doing this on a consistent basis and
0:36.5	expanding the time horizon so that the likelihood that you actually achieve the result approaches
0:40.8	100%.
0:41.8	Welcome to the game where we talk about how to get more customers, how to make more
0:45.0	customers, how to keep them longer in the many failures and lessons we have learned
0:48.3	along the way.
	...

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