The Only 3 Things To Say When Closing Sales | Ep 276

The Game with Alex Hormozi

Alex Hormozi

Entrepreneurship, Education, Business, How To

4.9 • 4.4K Ratings

🗓️ 9 February 2021

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

What you say matters. Today, Alex (@AlexHormozi) talks about the three different statements you can start saying whenever you’re closing or selling sales and dives into the implications of each statement when you’re talking to a client.

Welcome to The Game Podcast where we talk about how to get more customers, make more profit per customer, and keep them longer, and the many failures and lessons we have learned along the way to $100M in sales. We've got roll-up-your-sleeves kind of hustle with a little bit of cleverness and a lot of heart.

Timestamps:

(1:09) - It’s hard to find good salespeople because they have a high level of understanding of the business and expertise

(2:23) - Here are the only three types of statements that come out of your mouth when you are selling

(4:35) - By questioning their beliefs because you're actually servicing a hundred percent of the people providing value compared to trying to give tactical advice

(8:55) - While talking to clients, you’d want to also share relevant mini-stories and convince them with your words. Don’t just present stats. Tell a story

(11:03) - The best way to sell is to have the person feel like you understand the best way for someone to feel understood is for you to actually give a sh*t. Also, make sure you’re making them feel like you’re tracking what they’re saying

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Transcript

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0:00.0	Moisturization real quick, if you are a business owner that has a big old business and wants to get to a much bigger business,
0:06.1	going to $50, $100,000 plus we would love to talk to you.
0:09.5	And if you like that or would like to hear more about it, go to acquisition.com and you can play anywhere on the page
0:14.3	and talk to one of our team and see if we can help you get there.
0:17.6	If you're trying to close the deal, you want to educate the person but the reality is,
0:20.9	that's not, they're not going to listen to you until they buy.
0:23.7	And so there's no actual point in quote, teaching, but you do want to coach.
0:28.4	Welcome to the game where we talk about how to get more customers, how to make more
0:31.3	pro customers, how to keep them longer in the many failures and lessons we have learned along the way.
0:35.2	Hope you enjoy and subscribe.
0:37.5	What's going on, everyone?
0:38.4	I want to make a quick video for you guys about the only three things to say when closing or selling.
0:43.7	And the reason this came up was recently I was on, I was coaching our sales team,
0:48.7	just going over game tape footage, which is like, hey, how's, you know, let's, let's watch a sale for me yesterday.
0:53.6	You know, what we could, what was done well, what was great, what was bad, what could have been proved.
0:58.2	Et cetera.
0:59.2	And one of the, the habits that some of our team gets in because our, our sales team is really knowledgeable.
1:05.3	We call them business consultants because they really are, I mean, they really are business consultants, you know what I mean.
1:09.8	And that's why it's sometimes it's harder to find good sales people because they have to have a really high level of understanding.
1:16.1	If you're going to, like the higher level of the business that you're going to be selling, the higher level of expertise the person talking them must have.
1:21.8	If they have no context, that's why like low level transactional sales, like if you're doing B2C, you know,
1:26.5	supplement sales over the phone, you really don't know what need to have an exquisitely, you know, knowledgeable
	...

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