New Year, new me. Nah. I'm fine just the way I am. Doing the things I love. Like enjoying

a latte on the bus with some music or on a walk with a friend. My only resolution is

to enjoy more of what I love. Like switching up my usual with oat, soy, almond or coconut.

All delicious non-dairy alternatives available at Starbucks. For no extra charge. While Stocks

last, subject to availability.

Michael Knowles here today. I'm going to be your alpha chat guide into the grind set and how you can

become a based sigma male. What does any of that mean? It's complicated. You've heard of an alpha

male and a beta male. You've probably heard of an alpha male and a beta male because of a 1982

book about chimpanzee politics by a guy named Franz DuWal based on earlier research from the 40s

about how wolf packs operate. There is an alpha and then there are the betas who serve the alpha.

Then you get the chimpanzees of the 80s and then people start applying that to human society.

In the mid 2000s, there was a pickup artist named Neil Strauss who applied it to dating.

And he said if you want to pick up chicks, you got to be an alpha male and that involves

performing all sorts of things and wearing all sorts of silly clothing. And then in 2010,

the blogger Theodore Beal who goes by the Nome de Plume box day greatly expanded this idea of the

socio-sexual hierarchy of men to include all sorts of other terms. The categories are alpha. We know

what that is. That's the leader. That's the big hot cool guy who leads the organizations and gets

all the chicks. Then we get betas. In this new, more complex system of male categorization,

the betas are the lieutenants. They might be good looking. They get a fair number of girls,

but they don't lead the organizations. They attach themselves to an alpha and then they execute

on the alpha's desires. They're deeply loyal both to the alpha and the organization as a whole.

Then after that, you get the deltas, the worker beads. The deltas are the people who are very diligent

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