The “Should You Buy This Product or Not” Webinar Framework with Jason Fladlien
Perpetual Traffic
Tier 11
4.7 • 867 Ratings
🗓️ 7 April 2023
⏱️ 47 minutes
🧾️ Download transcript
Summary
Join Ralph Burns and Kasim Aslam on the Perpetual Traffic podcast as they welcome guest Jason Fladlien to discuss the power of webinars in marketing. Fladlien shares his expertise on the psychology behind decision-making patterns and how marketers can use this knowledge to their advantage. He emphasizes the importance of acknowledging and addressing objections to build trust with potential customers. He also touches on the limitations and fears that can hold people back from making a purchase and how marketers can lean into these excuses to create more successful sales. Fladlien offers practical tips for creating effective webinar presentations and crafting compelling offers that resonate with audiences. Tune in to learn how webinars can be a powerful tool for driving conversions and building relationships with customers.
In This Episode, You'll Learn:
- 00:00:00 Perpetual Traffic: Marketing Insights and Strategies
- 00:03:42 Embracing Objections and Challenges to Repel Wrong Buyers
- 00:07:44 The Importance of Timely Decision-making and Saying No in Sales
- 00:11:14 The Fast-paced and Self-serving Nature of Marketing
- 00:13:28 Balancing Information and Interaction in Presentations
- 00:17:27 Mismatched Values between Entrepreneurs and Their Audience
- 00:22:06 Overcoming Public Speaking Anxiety from Personal and Professional Perspectives
- 00:23:40 Need for Multiple High-quality Products to Succeed at Traffic
- 00:26:59 Limitations of Schema in Marketing and Design
- 00:30:31 Honesty as the Best Policy in Marketing: Amazon Course Example
- 00:32:47 Using Fear as an Advantage in Marketing
- 00:36:11 Hooking Audience in Webinars: Baiting with Curiosity and Framing from Their Perspective
- 00:38:36 Importance of Properly Set up Insights and Transition Options
- 00:40:06 Catastrophic Error of Ending Webinars on Price
Connect with Jason Fladlien:
LINKS AND RESOURCES:
- Tiereleven.com
- Solutions 8
- Perpetual Traffic Survey
- Perpetual Traffic Website
- Follow Perpetual Traffic on Twitter
- Connect with Kasim on Twitter and Connect with Ralph on LinkedIn
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!
Mentioned in this episode:
https://www.NEXTInsurance.com/perpetual
https://www.activecampaign.com/
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Hey folks, Ralph here with something that could seriously upgrade your top of funnel ad game. |
| 0:06.8 | If you've been a PT listener for any period of time, you know that we talk about top of funnel |
| 0:10.5 | all the time and how challenging it is for you to get quality top of funnel clients or leads |
| 0:17.9 | or customers and then convert them typically at bottom of funnel. |
| 0:22.9 | Well, TV advertising is one of those areas that we haven't discussed here on PT all that much. |
| 0:29.4 | But our friends over at AdCritter have figured this stuff out. |
| 0:33.2 | They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads, |
| 0:40.2 | but they pair it with display retargeting. |
| 0:43.4 | So you're hitting the audiences with a complete approach. |
| 0:46.6 | You reach them, then you remind them, and then you collect the revenue. |
| 0:51.5 | It's a strategy designed to deliver, and let me tell you, it really |
| 0:55.6 | works. We're testing this at Tier 11, and so far, the results have been very impressive. Now, |
| 1:01.6 | with AdCritter, creating custom audiences are so easy. You don't need to reformat files. You don't |
| 1:07.3 | need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go. |
| 1:13.0 | And the match rate is awesome. |
| 1:15.1 | They make it easy to connect with the right people, |
| 1:17.4 | the actual people that have interacted with your ads in the past, |
| 1:20.7 | and then allow them to naturally flow through your funnel |
| 1:23.7 | so you can convert them at bottom of funnel. |
| 1:26.9 | Now, the folks at AdCriter, we twisted |
| 1:28.8 | their arm to get us a great deal for you, the PT listener. They are offering a special deal for y'all, |
| 1:35.1 | and that is you can get a $500 campaign credit, meaning $500 in free money to test out the platform |
... |
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