If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

additional support from Kuwait because you love your bike. A.G.1, foundational

nutrition that supports whole body health and yeti products built for the

wild.

I sit in my kayak at the top of Colosseum. A rapid I've run a few hundred times. The

river is swollen with the spring melt. It's big water. High volume class for

white water. But I know the line and I know I can nail it. Four years ago I

would splash water on my face, check my skirt and take some calm strokes towards

the horizon line. Today I swivel my boat and head for shore.

As I lug my boat along the trail I see my friends through the trees. They rock

it over waves and catch serves. I sigh and look away. No matter how many

moments of overwhelming happiness I feel immersed in the sports I thought I

would never get back no matter how many years pass. It's still hard for me not

to push my limits. I'm learning how to listen to that subconscious voice of

caution. Where I used to feed on the feeling of adrenaline and risk I now have to

...