If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find more at

Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of duct tape then beer,

with additional support from Kuat Racks because you love your bike. Rumpel,

blankets and gear for everywhere and athletic greens, the daily drink for a healthier

you.

This ski story starts where all epic ones do the magic carpet. My daughter Flora and I

were under the bright lights at Summit West with the little thunder quads spinning

in the background. The round was flat and the two of us were still attached via

a pink Lucky Bums ski harness. One of the constraints of teaching my little one,

the finer points of pizza pie and french fries.

As all ski dads know, it had taken years of groundwork a lot of tears and

gallons of hot chocolate to get us to this moment where my girl was comfortable in

ski boots and confident at the mountain. After a year of touring in the

Poco pack, a year in boots and a year just shuffling around on skis, she just nailed

her first perfect dead stop pizza pie snow plow on those 67 rosy's. The problem,

she dead stopped on a dime directly in front of me and I was barreling forward,

...