4.6 • 716 Ratings
🗓️ 29 February 2024
⏱️ 5 minutes
🧾️ Download transcript
Today is Thursday, February 29, and we're looking at Nike vs. On Running.
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1:13.4 | The From Wondry, I'm David Brown, and this is Business Wars Daily on this Thursday, February 29th. Happy Leap Day, everybody. A sportswear giant has decided to take some of its employees out of the game. |
1:19.8 | Nike announced it would lay off around 1,700 people. That's about 2% of its workforce. It's an effort to cut costs, and according to a Nike statement, to, quote, get after our biggest growth opportunities, |
1:26.2 | end quote. The layoffs come on the heels of a |
1:29.1 | December announcement that Nike was looking to save up to $2 billion in the next three years. Why? |
1:36.0 | In short, consumer behavior is changing. Instead of making discretionary purchases like |
1:41.3 | expensive sneakers and sportswear, more and more folks are spending |
1:44.9 | money on the basics. Anything left over tends to go toward experiences like concerts and travel |
1:51.0 | instead of material goods according to CNN. That consumer behavior is putting a cramp, |
1:57.1 | you might say, in Nike's style. But it's not just customers that are making life tough for |
2:01.9 | the retailer. Competition for performance footwear has become fierce. Upstart brands that have been |
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