The SEO Playbook: The First 7 Steps You Have to Take | Ep. #801

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 10 October 2018

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In episode #801, Eric and Neil discuss the 7 steps you have to take when creating a site from scratch. Tune in to hear the 7 most important steps in the SEO playbook. Eric and Neil have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The SEO Playbook: The First 7 Steps You Have to Take [01:08] #1: Keyword research. [01:20] Use UberSuggest or another keyword research tool and look for the keyword with the most traffic, least competition, and the highest CPC. [01:40] This will give you an idea of the keywords that will drive traffic. [01:57] Keywords with a high CPC leads to higher revenue for you. [02:43] #2: Write skyscraper content. [02:56] If you look at Wikipedia, they rank high because their content keeps getting longer and longer. [03:35] #3: Share the content. [03:45] Go to BuzzSumo, see who shared similar content, then hit them up and ask them to share your content. [04:35] #4: Repurpose your content. [05:00] Reference the content reusage framework: spin your content off onto different mediums. [05:28] #5: Start doing on-page SEO. [05:36] Use the Yoast SEO plug-in, optimize your title tags, optimize your meta-descriptions, link the right keywords. [06:02: #6: Leverage the process you have created. [06:34] Go to ProBlogger and hire people to create your content. [07:04] #7: Expand internationally. [07:12] Translate your content, adjust it to the local market, and make sure you note what region you are targeting through Ahrefs. [07:37] That’s all for today! [07:44] Tweet at Eric and let them know if you enjoyed this format. [07:52] Go here to see how many downloads the show is getting. Also rate and review to help Eric and Neil meet their goal of 1 Million downloads per month. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you got to look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream
0:44.5	host so just go to dream host or Google it find it check it out and it's a
0:49.3	great way to improve your load time.
0:51.6	Welcome to another episode of Marketing School.
0:55.0	I'm Eric Sue.
0:56.0	And I'm Neil Patel.
0:57.0	And today we're going to talk about the SEO Playbook,
1:00.0	the first seven steps you have to take.
1:02.0	Now we wanted to make this episode a little fun
1:05.5	instead of Eric and I you know we are going to go back and forth but Eric doesn't know the
1:11.1	steps I'm gonna say and I don't know the steps Eric are going to say.
1:15.9	So we're going to give you seven steps in order. They have to flow and these are the most important ones
1:21.9	that we're going to do this on the fly.
1:23.5	So let's make a topic.
	...

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