THE SECRETS TO SELLING THE HARDEST PRODUCTS IN B2B SALES
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 17 December 2021
β±οΈ 40 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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Transcript
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| 0:00.0 | The hardest of the hardest sales is when you have really no market. |
| 0:06.7 | The product hasn't really hit product market fit or anybody has ever bought it before. |
| 0:13.7 | Imagine how hard that is and it's not inexpensive and it's not easy to understand and it's |
| 0:20.6 | a lot like a Rorschach that's that psychologist picture where they ask you what do you see |
| 0:28.0 | in this picture and that's what you have to do. |
| 0:31.4 | You have to start the conversation where they are and build it up. |
| 0:35.2 | I think you're really going to enjoy this interview. |
| 0:37.6 | Let's get right into it. |
| 0:38.8 | I'll sum it up at the end. |
| 0:40.5 | Here we go. |
| 0:41.5 | Hey, Ryan, thanks for joining us today. |
| 0:45.0 | It's a way of getting started. |
| 0:46.0 | Give us a little background on yourself. |
| 0:47.5 | Yeah, really excited to be here. |
| 0:49.2 | I just told you this, but I've listened to you for a long time. |
| 0:52.1 | So it was it was a pretty big boost when I saw the invite. |
| 0:56.4 | So I've been in sales for about 13, 14 years on the personal side. |
| 1:01.8 | I've got I've been married for six years. |
| 1:04.4 | I've got two little girls, Avery and Nola and I've got another one coming here in a couple |
| 1:08.8 | of months. |
| 1:09.8 | So a lot going on in the household. |
| 1:11.7 | I currently work at a startup. |
... |
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