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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

THE SECRETS TO SELLING THE HARDEST PRODUCTS IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 β€’ 1.2K Ratings

πŸ—“οΈ 17 December 2021

⏱️ 40 minutes

🧾️ Download transcript

Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com β€” SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€”β€” Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Check out my YouTube channel and watch my Free Sales/Social Selling Course. https://www.youtube.com/subscription_center?add_user=MaverickMethod Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0

The hardest of the hardest sales is when you have really no market.

0:06.7

The product hasn't really hit product market fit or anybody has ever bought it before.

0:13.7

Imagine how hard that is and it's not inexpensive and it's not easy to understand and it's

0:20.6

a lot like a Rorschach that's that psychologist picture where they ask you what do you see

0:28.0

in this picture and that's what you have to do.

0:31.4

You have to start the conversation where they are and build it up.

0:35.2

I think you're really going to enjoy this interview.

0:37.6

Let's get right into it.

0:38.8

I'll sum it up at the end.

0:40.5

Here we go.

0:41.5

Hey, Ryan, thanks for joining us today.

0:45.0

It's a way of getting started.

0:46.0

Give us a little background on yourself.

0:47.5

Yeah, really excited to be here.

0:49.2

I just told you this, but I've listened to you for a long time.

0:52.1

So it was it was a pretty big boost when I saw the invite.

0:56.4

So I've been in sales for about 13, 14 years on the personal side.

1:01.8

I've got I've been married for six years.

1:04.4

I've got two little girls, Avery and Nola and I've got another one coming here in a couple

1:08.8

of months.

1:09.8

So a lot going on in the household.

1:11.7

I currently work at a startup.

...

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