Anything that makes a lot of money will typically have a lot of competition.

Real estate coaching, skincare lines, podcasting, social media, popcorn, shout out my white

cheddar popcorn. Yes, I'm still on to that. That stuff is like crack, seriously. A majority

of people will see things through a scarcity lens. I want to start an eyelash extension business.

I want to be a coach, but there's already so many people doing it already. A person with an

abundant lens will say, I want to open an eyelash extension studio. I want to be a life coach,

so I need to come up with a way to be different and stand out. There's always a way to do the thing,

but to do it better and do it differently. It will help you if you don't think of it so logically.

I mean, you have to be a little bit crazy to be an entrepreneur anyway. You can stand out by offering

a different customer experience. Maybe there's no luxury vibe version of your service in your

area or online. You can stand out by targeting a specific type of person, millennial vibe,

soccer, mom life, type A professionals, empaths. You can stand out by offering a unique bundle of

services like the guest on today's podcast episode. Athena found a unique service while scrolling

on TikTok and knew it would be something her ideal clients would also love. In addition to the

other services she already offered, in less than a year, Athena, who is now known as the queen of

permanent jewelry, said she has grown her business from $10,000 to $100,000 months. This is the power

and potency of daring to be different. And if you're sitting there going, I want this. I know I can

do this. I'm just not sure how I get stuck in the implementation. I get overwhelmed in all the

different moving parts and the advice coming from all the people. Well, I've got you my spring

applications for my exclusive two month private business coaching program are now open, but only

for a short time. So I only take six people maximum as a at a time in my private coaching. And I

coach both new entrepreneurs making between $0 and $10,000 a month. And I also coached establish

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