The Secrets of Seducing Strangers with Josh Weltman
The Unmistakable Creative Podcast
Srinivas Rao
4.8 • 1K Ratings
🗓️ 29 March 2015
⏱️ 72 minutes
🧾️ Download transcript
Summary
In this episode of the Unmistakable Creative, 25 year creative director and Mad Men co producer Josh Weltman who helped make Don Draper act and sound like a genius discusses his new book, Seducing strangers, and the art of persuasion through advertising.
HIGHLIGHTS
- How Josh Discovered his artistic talent at an early age
- The importance of finding the right teacher at the right time
- Why creativity is an aversion to the way things are
- Why we miss moments when we experience flow
- Lessons from the making of Mad Men
- Why there is no path for people who inclined to make their own
- How we can shift the thinking in our educational system
- The power of creative cross training
- The process of developing advertising campaigns
- The 4 Key types of ads
- The two main reasons human beings communicate
Resources
The Secrets of Seducing Strangers: How to Get People to Buy What You’re Selling
Quotes
I think that creativity is a pathological aversion to the status quo
Josh Weltman is a twenty five year veteran of the advertising business, a working creative director, co-producer, writer and artist.
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Transcript
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| 0:00.0 | I'm Sreni Rao and this is the unmistakable creative |
| 0:06.8 | podcast where you get a window into the stories and insights of the |
| 0:10.0 | most innovative and creative minds who started movements, built driving |
| 0:13.6 | businesses, written best-selling books, and created insanely interesting art. |
| 0:17.3 | For more, check out our 500 episode archive at unmistakable Creative.com. May I have your attention please. You can now book your train tickets on Uber and get 10% back in credits to spend on your next Uber ride, so you don't have to walk home in the rain again. |
| 0:43.0 | Trains, now on Uber. |
| 0:46.0 | Tees and seas apply. |
| 0:47.0 | Check the Uber app. |
| 0:48.0 | Do you hear that? |
| 0:50.0 | It might sound like nothing to you, but it's actually the sound of nuclear, wind and solar energy. |
| 0:59.0 | At EDF, we're busy generating more British zero carbon electricity than anyone |
| 1:04.0 | to help keep future energy costs down for everyone |
| 1:06.6 | and help cut UK carbon emissions to nothing. |
| 1:09.7 | Sound good to you? |
| 1:11.2 | Find out more about our zero carbon generation at EDF Energy |
| 1:14.8 | dot com slash helping Britain. You know that guy I've been seeing? Yeah. Turns out |
| 1:21.0 | my sister's been seeing him too. |
| 1:23.0 | Oh really? |
| 1:24.0 | And I heard he's been seeing Kelly at number 56. |
| 1:27.0 | And Dave? |
| 1:29.0 | Your brother? |
| 1:30.0 | Yep. |
... |
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