The Secrets Of Political Advertising
Politics Unpacked
Anna Covell
4.1 • 1.4K Ratings
🗓️ 8 March 2024
⏱️ 56 minutes
🧾️ Download transcript
Summary
In the coming months you're going to see a lot more political adverts across TV, radio, and social media. But how much do we know about what really works, and what doesn't?
Matt is joined by Mark Lucas, a British ad man who has made films in 80 countries, and David Brookman, professor of political science at the University of California, Berkeley.
Plus: Columnists India Knight and James Marriott discuss Theresa May's decision not to stand at the next election, JK Rowling being reported to the police, and whether James can survive without a mobile phone.
Hosted on Acast. See acast.com/privacy for more information.
Transcript
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| 0:00.0 | The EY Tech Connect Podcast brings you candid conversations about the most pressing priorities facing tech, media and entertainment, and telecommunications companies and provide strategic insights on the key issues that matter to them, including topics such as the top 10 opportunities |
| 0:15.2 | in tech, the next generation of gaming, the future of connectivity and content, and the latest talent |
| 0:20.4 | strategies. The EY Tech Connect podcast is out now. Download today from wherever |
| 0:24.9 | you get your podcasts. |
| 0:27.0 | This episode of Politics Without the Boring BTS is sponsored by BT, because BT means business. |
| 0:37.5 | B.T knows that businesses come in many shapes, sizes and guises, |
| 0:41.3 | from the person just starting out at their kitchen table to the biggest employer, |
| 0:45.3 | which is why no matter what line of work you're in, they've got your back to help you succeed |
| 0:49.7 | and do what you do best. |
| 0:51.4 | No doubt connectivity is a must in Westminster and it certainly helped |
| 0:54.7 | us to get this episode created and distributed to you listening right now. |
| 0:58.8 | BT already connects more than 1 million businesses and public sector organizations offering secure and reliable connectivity. |
| 1:05.8 | Nearly three quarters of people running a business or side hustle feel they couldn't do so without |
| 1:10.6 | reliable broadband and mobile connectivity. |
| 1:13.4 | That's why having connectivity you can count on is a must for business, |
| 1:17.2 | whether it be facilitating multiple devices being connected at once |
| 1:20.8 | or making team calls or guest Wi-Fi access for customers. |
| 1:24.0 | BT's connectivity helps keep you and your customers happy. |
| 1:28.0 | Whatever your business, BT's got your back. |
| 1:30.0 | Search, BT's got your back. |
| 1:33.0 | Hello, I'm Matt Jolly and this is Politics Without the Boring Bits. |
| 1:41.0 | Coming up on today's episode which political ads work. There's a big |
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