Thank you. Hi guys, welcome to Not Basic Blond podcast. We have such an amazing guest today.

Her name is Brittany Hennessy. She's the author of the book, Influencer.

Hi Brittany, would you tell our listeners more about yourself?

Sure. My name is Brittany Hemesee and I'm the author of

Influencer building your personal brand in the age of social media and I spend a lot of

time helping influencers better understand their audience, make better content, and you, you know, bigger and better brand deal.

And before I wrote this book, I was the head of Influenza Marketing at Hearst.

So I did 17, Cosmo, El, Marie Claire, Harpers- Desire,

all of your favorite brands.

And yeah, I'm really excited to be on this podcast so thank you so

much for having you.

Thank you thank you and could you tell us more about your book because I was

fascinated by it and I got so much

useful information out of it. Last year in 2018 and I really wrote it because

while I have been in the influencer industry for a long time and I always noticed that there were certain mistakes that a lot of influencers were making.

There are a lot of things they just didn't know because even now the industry is still relatively new and there aren't a lot of people who work in the industry who can tell you what you're doing wrong.

And you know the biggest thing was that a lot of influencers were

undercharging or they weren't very professional but you know there weren't

really guidelines and so you see for brands there are all these books and platforms and seminars and conferences and nobody was doing the same thing for influencers.

So, you know, my husband really pushed me to write the book because he said like who else could write this book who has as much

knowledge as you do on the subject because I had been in it in a long time. I've worked at a brand, at an agency at a publisher, and with like every major brand.

So in the book it is broken out into four categories.

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