In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Winning With Social Media [00:40] Slowly, we’re starting to do more and more social media posts. [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads. [01:20] If you post on social media, you get rewarded for popular content. [01:40] Whatever resonates with people will get circulated more by the site. [01:50] Engagement is the secret to winning. [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram. [02:35] Some people think longer content is better, but that isn’t accurate. [02:53] If you create long-form content, it doesn’t guarantee that you will get the full engagement out of that. [03:01] Check out “The Winning Formula For a Hot Script” by Sunny Lenarduzzi. She has a formula to keeping people engaged. [03:30] You will find that people will stay on your videos longer if you follow her format. [03:55] The formula applies to different forms of social media. [04:10] Ask for comments, as they have more value than likes. [05:44] That’s all for today! [05:52] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Continue listening to our podcast for further details. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.