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TED Talks Daily

The secret to telling a great story β€” in less than 60 seconds | Jenny Hoyos

TED Talks Daily

TED

Creativity, Ted Podcast, Ted Talks Daily, Business, Design, Inspiration, Society & Culture, Science, Technology, Education, Tech Demo, Ted Talks, Ted, Entertainment, Tedtalks

4.1 β€’ 11.9K Ratings

πŸ—“οΈ 30 January 2025

⏱️ 6 minutes

🧾️ Download transcript

Summary

For social media creator and viral video hitmaker Jenny Hoyos, the key to telling a great story is to keep it brief. She breaks down her framework for telling stories in 60 seconds or less that can gain millions of views online β€” or simply elevate your everyday conversations.

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Transcript

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0:00.0

It's a Sunweb holiday.

0:02.2

Hi there, we're Sunweb and we love ski holidays.

0:05.6

That feeling of cruising down beautiful slopes.

0:08.5

It's a feeling we want to share.

0:10.1

We want you to get the most out of your ski holiday.

0:12.9

That's why with Sunweb, your lift pass is always included, which saves you serious money.

0:18.5

That's money for a rounder drinks at the aprae, treating yourself at the spa,

0:22.2

or maybe to just put in your piggy bank. Discover how bring you new ideas to spark your curiosity every day.

0:45.2

I'm your host, Elise Hu. We can all make our stories or conversations better by being brief.

0:51.8

In her 2024 talk, Queen of YouTube shorts,

0:55.3

Jenny Hoyos,

0:56.3

shares some lessons

0:57.5

on how to communicate

0:58.8

in an engaging way

1:00.4

all within 60 seconds.

1:03.7

She won't take very long

1:04.9

for this talk either.

1:09.9

Have you ever wondered how much ice cream you can get for a dollar?

1:13.2

Or what's the cheapest thing in an airport?

1:15.3

Or if it's faster to go inside or a drive-through?

1:18.8

Probably not.

1:20.2

But somehow answering these weird questions

...

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