4.8 • 641 Ratings
🗓️ 24 January 2018
⏱️ 26 minutes
🧾️ Download transcript
You’re stuck. You’ve plateaued. You’re making great work but nobody is seeing it and you’re asking yourself “how do I get noticed?” How did the blowout successes of YouTube and Instagram get to their million+ followers? The answer: they created community.
Whether you're an individual, a hustler, an artist, a creator, an entrepreneur, or you represent a company, the fundamental principle is that making something great and promoting it is only 50% of the work, and that the other 50% (the community) is the part that makes the difference to ongoing and repeated success.
In today’s episode:
Enjoy!
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0:00.0 | Hey friends out there on the internet, welcome to another episode of the show. |
0:08.4 | Guess what special episode today? No guest and no commercial. I'm just going to get right into it. |
0:13.1 | I would like you to come on a journey with me because we're actually going to go to a place where we have all been. |
0:21.0 | We've all been in that place where after spending countless hours building something, |
0:25.1 | I don't care if it's a product, a new website, a piece of art, a business, you release that thing |
0:30.8 | out of the world, you put, you know, put it into your social channels, you hold your breath, |
0:35.6 | and then nothing, nada, crickets, tumbleweeds. |
0:41.3 | You know, and then what you do is you start looking at other creators or other companies |
0:44.3 | or other people who've done something similar to you and you're enviously sort of wondering |
0:48.5 | how do they manage to get so much traction for their stuff when arguably yours is better, maybe the same, but |
0:55.8 | maybe way better, struggles to get attention. |
1:00.9 | Well, you probably, if you're anything like me, you probably rewind the tape, you sort of do |
1:05.5 | a play-by-play, like where did I go wrong? |
1:07.8 | You're rewining that tape looking for mistakes, but there are no obvious ones. |
1:11.6 | You did all the stuff you're supposed to do |
1:13.0 | according to all the code industry gurus, |
1:15.1 | you know, all of the, all the podcasts that you listen to, |
1:18.7 | all the internet videos. |
1:20.1 | You made all the accounts on all the right social platforms, |
1:23.3 | use the right hashtags and went down every marketing checklist. |
1:26.5 | So what happened? |
1:28.9 | To me, this is a, this is, this is almost reaching epidemic proportions because there are so many |
... |
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