Why do people quit in two weeks?

Often it's the wrong goal.

Sometimes they don't know that they have...

They're not tracking the results, so they never see progress.

You never have to search for failure.

You have to search for progress.

Like, another way I say it is like, fear comes free, hope takes work.

What's up, wealth builders?

Today, I've got a two-time New York Times bestselling author. He's written a book on

how to accomplish your goals. So I'm going to go dive deep into it because we all want to hit bigger and

better goals. I've got John A Cuff. What's up, man? It's great to see you again, Ryan. I know.

Our last podcast was a couple of years ago, and it did really well, especially when I was just starting the podcast. I mean, people loved it. So I appreciate that. I'm glad we got to talk again. Yeah. So you've got a lot of

books since that last one. And I think the biggest one was about setting goals. Yeah, I wrote a book

called All It Takes is a Goal. And you're right. Everybody is curious about more. We did a study with a PhD named Mike Peasley, professor, and we asked

3,000 people if they feel like they're living up to the potential, and 96% said no. So almost everyone

on the planet goes, there's something more, I'm capable of more, it's a question of how do I do it?

And that's what the book was about. I always find it interesting when I find

authors who are really good researchers, right? Like those are kind of my favorite books when they do

like James Clear did all these studies on, you know, habits. And I loved reading like Michael Lewis's

books and all the research he did on whatever he was covering. And so, like, where did you do your research to

figure all this out? Well, for me, that was the big shift. I went from being an author who had an

idea in his office, wrote it solo, and hoped it helped people to doing research and going,

...